Apple's market value has returned to the top in the world. What are the main ways for the company to make profits?

What is Apple's business philosophy? No one can say this clearly. How can other people's real core ideas be so easy to know? But what we can know is that Apple itself pursues a high-profit business policy. Apple doesn't talk about small profits but quick turnover, that is, it pays attention to every production line, and has the most basic profit space and higher requirements.

The gross profit margin of domestic mobile phone manufacturers is low, about 20%. Regardless of the core technology, the net profit margin may be around 10%, but Apple is different. Apple's products must be at least doubled, which means that the net profit margin is about 40%, which is about 30%. If the gross profit margin does not meet this requirement, then Apple will eliminate this product line. It is not because the ship's money does not make money, but because it can't reach the expected profit, its existence is meaningless.

Apple's own R&D capability is beyond doubt. Although there have been some changes in business policies in recent years, many people say that Apple is going downhill, but the technical details accumulated over the years are still there. These two things, a processor and a system, have their own profound technical accumulation in this respect, so for a long time, including the future, Apple will still occupy a more dominant position in the market. Naturally, I don't worry about product sales. In other words, although many people complain about all aspects of Apple products, they can't stop the increase in sales of Apple products.

Many of Apple's previous products, such as iPhone 1 1, even if these products are still available, if you re-manufacture a mobile phone like that, the screen may not be so novel and the functions may not be so novel, but the performance is absolutely fine and the sales volume is completely marketable. If the price is lower, you can completely recapture a part of the market. But Apple no longer makes these products, because it can't meet the requirements of gross profit margin, so it was eliminated.