2. First-class companies rely on culture, second-rate companies rely on processes, and third-rate companies rely on capable people.
3. First-class companies make standards, second-rate companies make brands, third-rate companies make services, and fourth-rate companies make prices.
4. First-class companies plan ahead; Second-rate companies have a hard time; Third-rate companies eat mountains and eat empty food
5. First-class enterprises rely on culture, second-rate enterprises rely on marketing, and third-rate enterprises rely on production.