New Hope Dairy Holding Company is the vice-chairman unit of China Dairy Association, the vice-chairman unit of China Dairy Association and the president unit of China Western Dairy Development Cooperation Association.
The development of history
Since its establishment, New Hope Dairy has invested heavily to actively establish its own milk source base, the national milk source base 1 1, and the directly affiliated cattle farm 10, with an annual milk output of nearly 400,000 tons. Through its own pasture, it has formed a business model of "company+cattle farm+farmers" and solved the tradition of "decentralized breeding and centralized acquisition". Through cow breeding, feeding, pasture, product processing, cold chain storage and transportation and other advantageous resources, the quality supervision of dairy products from pasture to table and the reverse tracking of traceability mode are realized, and the product quality is effectively guaranteed through five-fold health and safety guarantees. Realize the transformation of dairy industry from simple quantitative expansion to overall structural optimization, and comprehensively improve industrial quality and core competitiveness.
At the same time, New Hope Dairy has established a perfect quality control system, and has long adhered to the implementation of total quality management within the enterprise, so that the concepts of "quality is the life of the enterprise" and "quality is the reputation" are deeply rooted in the hearts of the people, and the quality assessment system is strictly implemented, so that the system manages people and everyone cares about quality. New Hope Dairy promises that it will, as always, adhere to product quality and safety as the basis for the survival and development of enterprises, and provide consumers with more "safe, healthy and nutritious" fresh and assured products.
Based on the perfect industrial chain construction and strict quality control system, in the melamine incident that broke out in September 2008, all products of New Hope Dairy System passed the inspection and became the red list products in the eyes of industries, distributors and consumers. Since 2008, New Hope Dairy has devoted itself to the infrastructure construction, at the same time, vigorously promoted the brand upgrade, established the brand strategy of "building the first brand of fresh milk in China", made a nationwide market strategic layout, promoted fresh milk products, focused on fresh milk education, and protected consumers' rights and interests in healthy fresh milk consumption. When the dairy industry was in a downturn after the outbreak of the melamine incident, it injected a shot in the arm into the troubled china dairy, proved the quality of domestic products with high-quality products and excellent performance, and made positive efforts to restore the confidence of the industry.
New Hope Dairy's brands, such as Sichuan Huaxi, Yangping Dairy, Kunming Lan Xue Dairy, Yunnan Diequan Dairy, Qingdao Qinpai Dairy, Hangzhou Shuangfeng Dairy, Anhui Bai Di Dairy, Hebei Tian Xiang Dairy, etc., have become the first choice of local consumers and become the leaders of regional markets.
reference data
Baidu encyclopedia. Baidu [reference time 20 18- 1-29]