Expand knowledge:
The conversion rate refers to the percentage or fraction of the reactant conversion, and the transformant is aimed at the reactant. If there is more than one reactant, the conversion values calculated according to different reactants may be different, but they all reflect the same objective fact. Therefore, the conversion rate can be calculated from the reactant.
Indicator usage: When testing news subscription, downloading links or registering members in different places, you can use different link names, subscription methods, advertising, paid search links, paid advertisements (PPC) and other ways to see which way can keep the conversion rate rising. How to enhance the relevance between visitors and website content? If this value goes up, it means that the correlation is enhanced, otherwise, it is weakened.
Whether it is traffic guidance or purchase, there are various conversion rates. This lets us know the steps of transformation. For example, when the advertisement leads to traffic, we need to know how many times the advertisement will be displayed, and then the click rate of the advertisement is the transformation of the store. Then, it is not certain whether these people will buy it, which will lead to the purchase conversion rate. ...
So these are all chain messages. If something goes wrong in one link, it will be abnormal. For example, when the click rate is high, it is often a trick click, such as sexy pants, which will inevitably lead to a decrease in the conversion rate of the page.
What e-commerce companies are trying to do is often biased. For example, they will reduce the unit price of customers and increase the number of exhibitions, which actually cannot guarantee profits. Undoubtedly, the focus of e-commerce should be "conversion rate". The higher the conversion rate of each link, the greater the real significance.
For example, 10 users saw a search promotion result, and five of them clicked on a promotion result and were jumped to the target URL. After that, two of them had subsequent transformation behavior. Then, the conversion rate of this generalization result is (2/5)× 100%=40%.