1994 entered the only 200 1 outlet circulation industry in Korea.
1994 entered the food industry and opened a shop in pizza mall.
1994 yilian fashion (Shanghai) co., ltd was established 1995, and entered the hotel business, Kensington hotel (1996).
Lexington Hotel (2004)
In 2000-200 1 year, it won the "Knowledge Management Award" from Korea.
In 2004, it won the "Most Respected Enterprise Award" in Korea, and three newly introduced brands of Yilian opened:
TEENIE WEENIE opened in Yintai, Hangzhou;
Ablin appeared in Shanghai Huijin Commercial Building;
Scofield men's wear opened in Shanghai Oriental Commercial Building.
In April 2006, Korea Yilian Group officially announced the acquisition of Carrefour in Korea. Yilian Group will take over 32 Carrefour stores in South Korea.
PAW IN PAW casual children's wear opened in Hangzhou Building on September 22nd, 2006.
PRICH casual women's wear opened in Yaohan, Pudong, Shanghai on September 22nd, 2006.
SCAT brand made its debut in sogou Department Store on September 23rd, 2006.
A new style of underwear series is launched -bodypops.
2007 SO basic casual wear appeared in Hangzhou department store on September 16;
Children's clothing COCORITA appeared in Chengdu Ito Shuangnan on March 23rd.
On September 28th, TERESIA, a high-end luxury women's dress, opened in Wuxi New World.
HUNT senior casual men's wear 165438+ made its grand debut in Yaohan, Pudong, Shanghai on1October 4th.
June, 5438+October, 2008 10, Yinian (Shanghai) Fashion Trading Co., Ltd. was established to independently operate all women's clothing brands of Yilian Group and began to prepare for listing.
In 2009, CELDEN brand was launched.
20 10 introduced four brands: CLUE, ENC, GEROLAMO and BELFE.
In May, 20 1 1 37.65 million yuan "Yilian Charity Aid" fund was launched; Won the 6th China Charity Award.
On 20 1 1 year, we obtained the agency right of New Balance (China); Introduce high-end women's wear brands such as 96NY and DECO; Cooperate with KATE SPADE parent company to operate KATE SPADE brand and enter the famous brand market;
Since the establishment of 1994, China's clothing love has developed rapidly.
In addition to the clothing brand, in 200 1 and 2003, China clothing brand introduced Scofield women's wear and clothing brand KIDS.
In 2003, China Yilian invested and established Yu Xu Fashion (Shanghai) Co., Ltd.
In 2004, China Yilian continued to launch three fashion brands: SCOFIELD Men's Wear, TEENIE WEENIE and EBLIN.
In September 2005, ROEM brand Shu women's wear went on the market;
In 2006, the company launched four brands: SCAT, PRICH, BODY POPS and PAW IN PAW.
In 2007, China Yilian ushered in the official entry of four brands: SO BASIC, COCORITA, TERESIA and HUNT.
By the end of 2004, Elegant China had more than 65,438+080 stores in Beijing, Shanghai, Shenyang, Chengdu, Wuhan, Kunming and Shenzhen. In 2006, 5438+0 and 2003, the company introduced SCOFIELD and ELANDKIDS, acquired DECO brand, and continued to introduce SCOFIELD menswear, TEENIEWEENIE and EBLIN3. In 2003, the company invested in the establishment of Yu Xu Fashion (Shanghai) Co., Ltd., and plans to set up Dike Fashion (Shanghai) Co., Ltd. again.