What are the well-known domestic market research and data publishing companies?

China is in the period of economic transformation, industrialization has entered the second stage, and globalization and informatization are coming. From production management to capital management, from product management to brand management; There are more growth tools, expansion tools and competition tools that can be used, and there are more combination tools, which are more difficult and have higher professional requirements. Globalization and informatization have intensified this trend. Such as: how to make rational use of information technology; How to make effective use of domestic and foreign resources and markets? The complicated situation makes it difficult for more and more enterprises to cope independently. At this time, in order to win in the competition, it is objectively necessary to introduce "external brain" and make use of external advanced intellectual achievements. The consulting industry in China started at the same time as the reform and opening up. By learning and introducing the theories and methods of foreign consulting research, combined with China's national conditions and the actual situation of enterprises, the enterprise consulting research has gradually formed a strong competitiveness. At present, there are more than 30,000 consulting companies in China, but only 1500 are really engaged in consulting services, and there are only dozens of big brands in the consulting industry. The following are the top ten industry market research and consulting institutions in China:

Nelson 1

It mainly provides three domestic market research services: retail research, covering more than 70 categories of non-durable consumer goods in major cities and towns across the country; Thematic research, including some original research tools, such as BASES, CustomereQTM for forecasting new product sales, WinningBrandsTM for measuring brand equity and advertising testing service, has recently launched online research service. The TV ratings data and newspaper advertising cost monitoring provided by it have become the general indicators of the media and advertising industry. Its research scope covers more than 75% of the national advertising market.

2. Exchange research (Hui Jing Market Research Consulting)

Hui Research is the most competitive and well-known market research company in China. With the help of professional telephone access system CATI and network questionnaire platform, the exchange survey focuses on collecting basic market data, and provides basis for enterprise marketing decision through scientific project management and research ideas, so that enterprises can better understand the market. Hui research focuses on domestic market research, and its service network covers more than 300 towns and villages across the country. Good at satisfaction research, consumer research, government third-party evaluation research, market entry research, new product development research, real estate research and so on. The research industry involves automobile, consumer goods, communication, finance and insurance, public affairs, real estate, IT and other industries.

3. Zero digital technology (formerly known as Zero Research Consulting Group)

Established in 1992, headquartered in Beijing, with branches in Shanghai, Guangzhou and Wuhan. It is one of the early pioneers and market leaders in China's professional research and consulting market. It has "zero survey" (special market research), "forward-looking strategy" (transition management consulting), "index data" (social group consumption culture research) and "forward-looking investment" (standardized investment project selection and operation management services). Provide professional investigation and consulting services. Zero survey provides targeted research services for different customer needs. At present, its business is mainly located in four research fields: consumer research, brand research, evaluation research and product and marketing research.

4. Xinhua letter

Its predecessor was the Market Research Department of Xinhua Xin Commercial Risk Management Co., Ltd., which was established in 1992. 200 1, Xinhua letter was reorganized into Xinhua letter group. Committed to "professional market research+combination with industry+marketing consultation". He has rich project experience in automobile, telecom, IT, medicine, industrial products and other fields, and has summarized and developed independent research models of Xinhua Xin's industrial problems, such as Xinhua Xin's automobile market research model, Xinhua Xin's telecom market research model, Xinhua Xin's industrial research model and Xinhua Xin's pharmaceutical market research model.

5. Ipsos China.

Ipsos is the world's leading market research group. 1975 was founded in Paris, 1999 was listed in Paris and entered China in 2000. The company has a rich professional research product line and industry expertise, covering advertising and brand research, marketing research, media research, public affairs and social research, satisfaction and loyalty research, data collection and processing. The service scope covers FMCG, finance, automobile, IT/ telecom, medicine, health care and other industries.

6.GFK

GfK Group, headquartered in Nuremberg, Germany, is one of the five largest market research groups in the world with a history of 80 years. In 2005, GfK Group's global annual revenue exceeded 65.438 billion euros, with more than 6,000 full-time employees and more than 654.38+0.20 branches in 69 countries and regions. GfK Group's current global market research business involves special research, medical care research, consumer electronics research, consumer tracking, media research and so on.

There are also some: Huatong Liu Ming, Hui Research, Gallup, iResearch, Analysys International, CCTV Market Research Center, CCTV-Sophomore, HC, Sino and so on. The list is not complete, but they are all relatively large and influential. If you are interested, you can search the information of these companies in the search engine.