In order to further expand the international market, the company applied to the Ministry of Foreign Trade and Economic Cooperation and was approved, realizing the policy of focusing on one industry and diversifying its operations.
At present, the company has thousands of ceramic fancy varieties and nearly 10,000 flower faces, mainly including Japanese color, underglaze color, pastel color, thick color, tide color art bottles, art altars and various Christmas products and small gifts. Products with high grade, good quality and different styles have won the favor of merchants all over the world, selling well in more than 70 countries and regions such as Asia, Europe and America, and establishing relatively stable business contacts with customers in more than 40 countries and regions. The company also sent personnel to the United States, Italy, Canada, Hong Kong and Macao and other countries and regions to set up overseas offices, and gradually established an international sales network with the company as the core. At present, the company's fixed assets exceed 80 million yuan, and the foreign exchange earned by export in 1997 reached14.48 million dollars.
Cai Tingxiang: Glory and Dream of Great Wall Ceramics
The Great Wall Group named after "Great Wall" should not only build a towering "Great Wall" in the ceramic industry, but also establish an internationally renowned brand and build a century-old shop of "Great Wall Family".
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China ceramics has a long history.
Guangdong Great Wall Group Co., Ltd., located in Chaozhou, Guangdong Province, the "porcelain capital of China", has been paying attention to corporate culture and implementing famous brand strategy since its establishment. They give full play to the advantages of the hometown of porcelain, integrate into modern civilization on the basis of developing traditional ceramic technology, make it more characteristic of the times, constantly establish and improve their own scientific research, production and sales networks, and make the scale of enterprises grow day by day.
The company now holds and shares in 15 Ceramic Factory, and also owns more than 20 loosely related enterprises, both of which have the right to import and export.
Ceramics, the most representative ancient art in China, will collide with modern management and bold innovation.
In Chaozhou City, Guangdong Province, the "porcelain capital of China", Great Wall Group mainly engaged in special porcelain, craft porcelain and daily-use porcelain, and built a group company with a net asset of 480 million yuan, spanning the whole industrial chain of ceramics. Its products are exported to more than 70 countries and regions, making it a leader in this industry.
From the moment when Cai Tingxiang, president of Great Wall Group Co., Ltd., named his enterprise "Great Wall" in 1992, the dream of "arrogance" was accompanied by boldness and hardship and began a long journey.