From 20 14 entering China to trigger a consumption frenzy, to popularize hybrid technology to the market, and then to win the top spot in the domestic hybrid market for many years, every iteration of GAC Toyota Lei Ling will always lead the development trend of the A-class car market. Tonight, the new Lei Ling is no exception. The new car takes the lead in using Toyota's fifth-generation intelligent electric hybrid dual-engine technology, and the price range is11.38-148,800 yuan, leading the value upgrade of A-class cars with the new experience of100000 "smart electricity".
The core of GAC Toyota's electrification is diversity, providing diversified technical routes and rich product choices, meeting the needs of the widest crowd and most scenes, and seeking the greatest common denominator of a better travel life. Wen Dali, executive deputy general manager of GAC Toyota, expressed the electrification values of "GAC Toyota style" to the outside world at the press conference.
In the past, manufacturers only talked about product and technology configuration, with little output value. This time, GAC Toyota showed consumers a kind of path confidence with the coffee spot at the head of the joint venture. In the past five years, Guangfeng has achieved contrarian growth with the most complete electrification technology path. The products completely cover the four major tracks of hybrid, plug-in hybrid, pure electric and hydrogen electric, and the electrification penetration rate exceeds 30%.
At present, the market participation is extremely high, and the electronic discourse power is extremely chaotic. The joint venture camp has long suffered from the new forces. As the pioneer of electric hybrid power, Guangfeng once again refreshed the technical limit of "electric hybrid power", thinking that only general-purpose products can truly meet the needs of consumers. The fifth-generation intelligent electric hybrid dual-engine technology, which deeply evolved the performance of electric drive, was carried on the Lei Ling of 654.38+ 10,000 class for the first time, showing its sincerity and determination. This is the attitude that electricians should have, and it is also a contribution to the market.
The optimal solution of Leiling Intelligent Electric Double Engine100000 class electrification.
For a long time, the consumers in the A-class car market are the most sensitive to the "value scale". Which car company gives the "optimal value solution" under the criterion of "65438+ 1 100 million yuan", then it can quickly seize this consumption circle. Moreover, the values of the new energy A-class car market have also undergone subtle changes under the wave of younger car purchases. "The same price of oil and electricity" is only a basis of "the optimal solution of value", and its connotation should be richer and more thorough.
In fact, Ralink is the first vehicle in the industry to realize "the same price of oil and electricity". As early as 20 15, Leiling Shuangqing took the lead in realizing the "zero price difference between oil and electricity". At present, some mid-level car brands that shouted "the same price of oil and electricity" did not appear at that time.
This time, GAC Toyota, as the "beneficiary of the whole people", put the fifth-generation intelligent electric hybrid dual-engine technology and quasi-L3 intelligent driving on the new generation Lei Ling, precisely because it completely exceeded the needs of the consumer circle-using electricity to solve the pain point of using oil, using oil to cure the anxiety of using electricity, and using intelligence to bring leap-forward value. GAC Toyota dares to "ignite" the war in the most difficult market first, naturally because of the strength of dimensionality reduction.
Thanks to the fifth-generation intelligent electric hybrid dual-engine system, the vehicle's three-electric system has undergone a new innovation, and the comprehensive power of the new Lei Ling 1.8L dual-engine system has increased by 12% compared with the previous generation. Simply put, it is to realize the high performance of driving "strong motor" through the lightweight and miniaturization of the system. The improvement of driving quality by this iteration is "visible to the naked eye", which is also the biggest feeling of Cherry's first test drive of the new Lei Ling.
In the scene of accelerating start and overtaking in cities, vehicles will have the ride comfort of pure electric vehicles; When the turn signal is turned on, the pedal is stepped deeply, and the ejection feeling of the whole vehicle is very close to that of a pure electric vehicle. The most amazing thing is the re-acceleration of high-speed driving, sufficient explosive power, and the power is still around you, which perfectly solves the core demands of young consumers for "faster and more power" and also brings "smoothness" and "quietness" comparable to pure trams.
According to the test performance index, the new Lei Ling's 0-60km/h acceleration performance is improved in the first stage 14%, and the 80- 120 km/h acceleration performance is improved in the second stage 15%. For a car with a class of100000 yuan, it can achieve full-speed "feeling". However, if you think this is all about the new car, then you underestimate the value of Toyota THS II as the benchmark of the world hybrid system. The significance of the fifth-generation intelligent electric hybrid dual engine lies in the ultimate driving pleasure, not at the expense of endurance anxiety, fuel consumption and safety.
Under the comprehensive working conditions of WLTC, the fuel consumption of the new Lei Ling is as low as 4L/ 100km, which can improve the efficiency in the first test of Cherry yesterday. Perhaps this is the greatest charm that technology brings to consumers. With one refueling, anyone can easily run 1000km in a brand-new Lei Ling in any scene, without the endurance anxiety of a pure electric vehicle. Moreover, this is a reliable choice that has been verified by 20 million car owners around the world. The paper record of "0 accident, 0 explosion and 0 leakage" is not only the recognition of Toyota Shuangqing, but also the support of cutting-edge technology.
In the past, under the general trend of cost, the intelligent configuration of A-class cars was better than nothing, and consumers had no choice but to compromise with smart cars. With the listing of the brand-new Lei Ling, "A-class cars are far from intelligent configuration" has become a false proposition. The new Lei Ling comes standard with the T-PILOT intelligent assisted driving system, becoming the only vehicle of its class with quasi-L3 automatic driving level, and perfectly responding to the needs of consumers with full sincerity. Since there is no trivial matter, why can't advanced intelligent technology achieve equal rights in car use?
The new Lei Ling is equipped with a rare quasi-L3 level T-PILOT intelligent assisted driving system, which has the full scene intelligent assisted driving capability. While strengthening and upgrading PCS, DRCC, LTA and LDA systems, two world-first driving assistance technologies-PDA predictive active driving assistance system and EDSS emergency driving stop system have been added to help car owners predict and get out of trouble. It can also support remote OTA to continuously improve the intelligent experience.
Only "smart driving" is not enough The new Lei Ling T-SMART smart cockpit is also perfect, with the largest 12.3-inch LCD screen in its class, supporting smart phone interconnection, car WeChat function and rich applet applications; At the same time, the T-CHAT intelligent voice interaction system that can see and speak also adds fun to the journey; T-LINK intelligent interconnection system, before the joint venture car of the same class, has realized the comprehensive remote control with the mobile phone as the key, bringing young people a new feeling of "smart cabin" of 654.38 million.
Strong technology accumulation, inclusive value and unconventional innovation have enabled GAC Toyota to seize the opportunity to reshape the market discourse power.
Rebuilding the right to speak in the new era of electrification
Today's domestic A-class car market is almost the sales granary of all car companies, so the competition at the same level is the fiercest, but the more you struggle, the more you can't do without the word "quantity" of homogenization. This time, the "100,000-level electrification optimal solution" provided by the new Leiling belt has undoubtedly brought a new wind to the market. The leapfrog "smart electricity" experience not only mobilizes the enthusiasm of people who just need it, but also opens up potential young people who pursue smart experiences and like electric cars.
With the launch of the brand-new Lei Ling, GAC Toyota will release and upgrade a number of intelligent hybrid twin-engine products one after another during the year, so as to realize the diversification of intelligent electric hybrid TNGA models. In other words, in 2023, most consumers with different needs can enjoy Toyota's fifth-generation electric hybrid dual-engine technology. This is a consumer-centered value upgrade, and the "smart and electric hybrid double engine" will subvert the "value system" of various market segments.
Since 20021released the three strategies of high-end, electrification and technology, GAC Toyota's product pyramid has become increasingly solid, with clear echelon. All-round explosive products, such as Lei Ling, Camry, Seine and Landa Family, are all "super cups", which makes users feel enriched, and the proportion of mid-to high-end models exceeds 60%. These measures are indispensable.
With the landing of the fifth-generation intelligent hybrid electric engine, the "Guangfeng-style" electrification, if successful, is expected to reshape the market structure, which has a strong inspiration for the entire automobile industry. The more restless the situation is, the more it is necessary to boost the confidence of the market and users through solid technology. "The price war is not as good as the value war, and it is better to run for a long time." "The bigger the storm, the more strategic it is. GAC Toyota always adheres to the value first, firmly takes the long-term road and strives to provide users with the greatest value. " Wen Dali summed up Guangfeng's action plan in the post-million era at the press conference.
Cherry observation
A car company with an annual sales volume of one million vehicles "iterates" towards electrification in all directions. In this process, it is not difficult for a car company with a joint venture background how to arrange troops, how to make an overall plan, how to plan the path and how to carry the banner of high-quality development of regional economy. What kind of competition path will Guangfeng choose in the post-million-year era when the industry is greatly impacted? Can this path become a successful sample for peers to learn from?
The foothold is still on the product. With the landing of the fifth-generation intelligent hybrid dual-engine technology, the brand-new Ralink uses iterative technology to update the product value, bringing a more universal, efficient and intelligent electrification experience, breaking the myth of "electrification = pure electrification" and creating a new form of "Guangfeng-style" electrification. In the past five years, Guangfeng has successfully verified this road, and the "value war" is Guangfeng's confidence and confidence.
Success ultimately belongs to the long-term, and consumers will follow the footsteps of creating new high-value brands for users.
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