After nearly 10 years' efforts, Wenbeiying of Shi Wen Food Group Company in Xinxing County has become the largest broiler production base in Guangdong Province, which is a vegetable basket project in Guangdong Province. Wen Beiying was awarded by the National Association for Science and Technology as an expert in getting rich scientifically, and Wen's Food Group later became the key leader of national agricultural industrialization.
According to the announcement issued by Wen's shares on June 6, 2020, they sold 925 million chickens in 20 19. However, making huge profits, or selling so many chickens, is not the most brilliant thing Wen and his son have done. What is even more surprising is that they lead the whole village to raise chickens and get rich together.
The reason why Shiwen Group is bigger and stronger.
The first aspect is the production organization mode they adopt, which is "company plus farmers", giving farmers certain subsidies, supporting them to raise chickens, expanding their scale and forming a relatively strong industrial chain cohesion.
The second aspect is that they have adopted a diversified strategy. In fact, raising chickens seems simple, but the risk is relatively high. If there is a chicken plague, it is likely that the whole army will be wiped out, leading to the break of the company's capital chain. In this context, Wenshi Group mainly focuses on raising chickens, constantly expanding into other fields and enriching sideline business. The sideline business they developed has given Wenshi Group a more stable strength, which is not destroyed by some small risks and has a strong ability to withstand pressure.
Reference to the above content: Baidu Encyclopedia-Wenbeiying