A few years ago, in order to further expand the source of funds, Changchun auctioned the taxi management right, bus line management right, bus stop advertising right and road and bridge naming right as intangible assets. In 2000, Yatai Group bought a new north-south street for 2000W and named it "Yatai Street". This is one of the development strategies of Yatai Group.
It should be said that with the prosperity of Yatai Street and the good achievements made by Yatai football team, Yatai Group is really well known by everyone, and this propaganda strategy can be said to be very successful.