The worst way to complain about fake goods in Taobao shop:
1. Complain about the seller of fake goods through the platform of "Taobao Network Reporting Center". The complaint methods are as follows:
Complain directly in the order as a customer:
1. The brand can buy fake goods as a customer and identify them, and then initiate a complaint.
2. Log in to Taobao on the PC side and find "Contact Customer Service-Customer Service" in the upper right corner of the webpage.
3. On the customer service center page, enter "selling fake goods" in the chat box and send it. Click "Report fake goods" in the relevant content replied by the intelligent customer service assistant.
4. then select "counterfeiting and piracy" in the options of customer service reply, and click "whole network reporting center" in the content of customer service reply, and then click "counterfeiting and piracy" on the whole network reporting page.
5. upload the link of the goods to be reported, and select "other scenes of selling fake goods", then upload the proof, describe the process of selling fake goods in detail from the customer's point of view, and suggest uploading auxiliary certificates such as pictures. The more evidence, the higher the success rate.
6. Submit the report, and the official staff will give a reply within 5-7 working days.
2. Complain about sellers selling fake goods through "Ali Intellectual Property Protection Platform". The complaint methods are as follows:
1. Register a complaint account and upload valid identity information. The subject of the complaint is an individual who needs a valid ID photo, while the subject is an enterprise who needs a business license.
2. upload the right certificate information. According to the actual types of infringement, the materials needed include but are not limited to: trademark certificate, patent certificate, patent evaluation report, patent annual fee payment bill, authorized sales certificate, purchase certificate, words and pictures protected by copyright, etc.
3. Select "Taobao" as the complaint platform, and upload the link of infringing shops/goods; After that, proof of infringement must be submitted, and it is suggested that the brand party buy the proof that the purchase appraisal is false issued by a third-party impartial organization, and other proof materials such as the main picture of the goods and screenshots of the details page, the name of the store, announcements, etc.
4. Submit the complaint and wait for the review of Xiao Er.
5. After a period of time, the brand may receive a complaint from the seller. At this time, it can make a counter-complaint through the email, and if necessary, it can apply for the intervention of Xiao Er.
Third, brands can use the means of third-party rights protection companies to crack down on counterfeiting
Third-party companies have professional anti-counterfeiting rights protection teams, which can crack down on sellers of counterfeit goods to the greatest extent by online complaints and offline prosecutions. Can do random sampling of the seller's goods from time to time, and draw them into the blacklist as soon as they are found to be selling fakes. In addition, some third-party companies can also act as full-risk agents to protect their rights, thus ensuring the rights and interests of the brand.
Taobao will deduct points if it finds that selling counterfeit goods is established.
1. Judging from the information level that the seller sells counterfeit and pirated goods, 2 points will be deducted for each item, and 12 points will be deducted for each item if the seller actually sells fake goods;
2. If the seller sells counterfeit or pirated goods and the circumstances are serious, 24 points will be deducted for Class C each time; If the circumstances of selling fake goods are particularly serious, 48 points will be deducted for Class C each time;
3. For businesses that provide convenient conditions for selling counterfeit and pirated goods, 2 points will be deducted for category C each time; If the circumstances of selling fake goods are serious, 12 points will be deducted for Class C each time.