Innovation is an eternal topic in human society and an endless engine of economic and social development. China is currently undergoing major changes unseen in a century. The industrial structure is upgrading, emerging productivity is accelerating, and achieving a balance between stable growth and structural adjustment has become the main theme of current economic development to maintain medium-to-high-speed economic growth and move towards a medium-to-high level. The Prime Minister said that enterprises are the basic cells of the economy and the main body of the market. When enterprises prosper, the economy prospers. To achieve sustained and stable economic growth and move towards the mid-to-high-end level, in the final analysis, it depends on enterprises. Therefore, innovation drives development, and enterprises are important entities in economic structural adjustment, transformation and upgrading.
To seize the opportunities of the times, companies need to innovate business models. There are no successful enterprises, only enterprises of the times. Every era has different opportunities. To be a company of the era, we must create new business models in the new era. The innovations of Microsoft and Apple are epoch-making and disruptive to their industries. However, Haidilao, China Merchants Bank and other highly humane companies, although the changes are subtle, they continue to modify their business models according to user needs. Their innovations are equally effective. Therefore, whether it is disruptive innovation in products, business, and marketing models, or micro-innovations in services and needs, they can change the traditional business model and promote industrial upgrading. Therefore, enterprises need to seize the opportunities of the times and innovate to improve their innovation capabilities.
To build independent brands, companies need to improve product quality. In recent years, domestic products, national fashion, and national style have become very popular among young people, which reflects the people's love and pride in national brands. In fact, in the past few years, everyone's attitude towards national brands was still very pessimistic, and they even believed that the characteristic and synonym of "Made in China" was OEM processing. Not having an independent brand also means that we are at the low end of the industrial chain and our interests are under attack. However, having an independent brand has a huge effect on the company, stimulating innovation and boosting development. Therefore, Chinese companies should continue to work hard to improve product quality, insist on originality, apply for patents, build industrial chains through innovation, and create comprehensive products. From OEM production to building independent brands, it is imperative for Chinese companies to move forward.
To help enterprises develop, the government needs to optimize the business environment. The Prime Minister emphasized the need to make good use of the two hands of the government and the market to create dual engines. Innovation-driven development cannot rely solely on the market. The government's reduction of burdens and loosening of restrictions on enterprises can also stimulate the innovation vitality of enterprises and make their innovation paths smoother. At present, there are problems in the development of enterprises in our country, such as difficulty in financing, difficulty in approval, high tax burden, and lack of intellectual property protection. Regarding these problems, the government needs to optimize the business environment and create a fair, standardized, and secure business environment. Therefore, it is necessary to do a good job in top-level design, remove institutional barriers that affect enterprise innovation, and provide corresponding systems. At the same time, we must vigorously promote administrative streamlining and decentralization, implement tax reduction and fee reduction policies, reduce the burden on enterprises, and promote enterprise innovation and development.
?Innovation is the soul of a nation’s progress, an inexhaustible source of a country’s prosperity, and the most distinctive national endowment of the Chinese nation? Although the road is long, we must go there. The Prime Minister has repeatedly emphasized the importance of innovation to China's economy. If we want to liberate and develop productivity, we must promote mass entrepreneurship and innovation, and use enterprises as the main body to promote economic development.