Harman Kardon brings "Beautiful Sound" global brand advertising 2012-1-12
Luxury fashionable audio brand Harman/Kardon recently announced that it has joined hands with International superstar Jennifer Lopez’s latest brand campaign has officially kicked off. Ms. Lopez will be part of Harman Kardon's key "Beautiful Voices" global branding campaign, starring in a television commercial that will premiere in Europe and be broadcast on the Internet.
“Superstar Jennifer Lopez serves as Harman Kardon’s global ambassador. Like Harman Kardon’s speakers, it delivers beautiful sounds to people. This perfect fit is why the brand chose Lopez. That’s why she is unique,” ??said Dinesh C. Paliwal, Chairman, President and CEO of Harman Group. “She is the embodiment of beauty, elegance and style, and has always performed well in the field of music, and Harman Kardon has an unparalleled sound. effects and engaging design concepts, we are delighted that Ms. Lopez is helping us more powerfully deliver beautiful sounds."
In the Harman Kardon "Beautiful Sound" commercial directed by "Casino Royale" in the Bond series, Ms. Lopez showcased the Harman Kardon BDS stylish home audio and video entertainment system equipped with a high-definition 3D Blu-ray player.Harman joins hands with ambassador Liu Huan to launch the "Music Campus Plan" 2011-6-16
Today, Harman International Group, the world's leading audio product manufacturer, officially announced that it will invite famous Chinese musicians Liu Huan became the brand ambassador of Harman, and together with Liu Huan, they launched the "Music Campus Plan" public welfare project to improve the musical accomplishment of grassroots music teachers and students in China. This move is not only a benchmark for Harman Group’s solid progress, but also another important strategy for Harman China to actively promote market development: to combine powerful partners and use the best integration method to lead and promote China’s Campus music career.
As a powerful musician with "the best voice in China" and "the most artistic temperament", Liu Huan has created many long-lasting musical works that are widely circulated in China. Since his debut, , has always stood at the top of the music scene and is a well-deserved leader in the Chinese pop music scene. At the opening ceremony of the Beijing 2008 Olympic Games, Liu Huan and Sarah Brightman sang the theme song "You and Me", which moved people all over the world. Liu Huan said that he fell in love with Harman and became its brand ambassador not only because of his understanding and love for Harman's JBL, harman/kardon, and AKG audio products, but also because of his musical ideals and Harman's Man's brand spirit has many similarities.
“Harman’s audio brands are internationally renowned for their professionalism and design. I started using their products very early and am still a loyal user until now.” Liu Huan said at the launch ceremony of the cooperation, “However, What really touches me is Harman’s determination to improve the level of music education in China so that more people can listen to music and fall in love with music. This coincides with my musical ideal.”
“Ha. Harman believes that music should not only be presented in elegant theaters, but also flow in the lives of ordinary people," said Jin Zhiyi, President of Harman Northeast Asia and China, "We are very happy to see that Mr. Liu Huan is the same. With the ideal of bringing music into more people's lives, he is the perfect choice for Harman's brand ambassador. With Liu Huan's participation, the 'Music Campus Plan' charity project launched today will have a deeper and broader impact in the country. "
In view of the current situation of domestic music dissemination and popularization, the demand for resources, equipment and talent training in grassroots music education, as well as the market's demand for professional audio talents, Harman teamed up with Liu Huan to organize the "Music Campus Project" "A series of activities aimed at enhancing student music lovers' appreciation of music and audio and cultural taste, improving the musical accomplishment of grassroots music teachers, and increasing the knowledge and skills of professional audio engineering students.
In the next three years, Harman will use Liu Huan’s experience and resources in music education to cooperate with major universities to carry out master forums, music appreciation, teacher music and art cultivation course training, and audio majors Skills training and other projects, and provide integrated training lectures for students majoring in audio engineering.
It is expected that the first wave of the "Campus Music Project" will reach its climax from October to November this year, when HARMAN will jointly hold the "Music Campus Project Shanghai Station" in conjunction with the Shanghai International Arts Festival, in Fudan, Eleven well-known universities including Jiaotong University and Tongji University have launched various music programs. Among them, Harman has invited many international heavyweight musicians and artists to provide special piano tours, modern dance performance appreciation, violin concerts and master music special topics for university students. Lectures and other projects are designed to allow more students to have an aesthetic experience in music culture and bring a high-quality life home with Harman.
Harman professional audio is everywhere from the recording studio to the live broadcast
Any perfect audio experience depends on capturing the original sound created by the artists and faithfully and accurately reproducing it come out. Harman has led the world in the design and manufacturing of professional audio equipment for more than half a century.
We keep the artistic masterpieces of the masters alive.
At the 2008 Beijing Olympic Games and the 2009 celebration of the 60th anniversary of the founding of the People's Republic of China held in Beijing's Tiananmen Square, Harman audio was used everywhere. HARMAN's JBL VERTEC? loudspeakers, Crown I-Tech amplifiers and Soundcraft Vi6 digital mixers were installed at the Bird's Nest Stadium to serve the opening ceremonies of the Olympic and Paralympic Games.
At the world-famous 2010 Shanghai World Expo, Harman served as the official sound system partner of the Shanghai World Expo, including the United States Pavilion, China National Pavilion, Shanghai Theme Pavilion, World Expo Center, World Expo Performing Arts Center and other permanent Professional audio services are provided in more than 20 important venues including sex venues. Whether it is the opening ceremony of the Shanghai World Expo, the anniversary of the U.S. Pavilion, or the grand closing ceremony of the Shanghai World Expo, you can feel the sound feast brought by HARMAN. Harman also supplied sound equipment for major venues for the 2010 World Cup and Commonwealth Games, providing new sound for the New York Yankees, New York Mets and Baltimore Orioles Stadium.
Harman International has provided the world's leading audio systems to major venues around the world such as Disneyland, Universal Studios, Sydney Opera House, Royal Albert Hall, Royal Shakespeare Theatre, Kennedy Center, Lincoln Center and more. solution.
Harman is the official audio partner of the Grammy Awards and the Museum. In recent years HARMAN has supported many well-known artists and venues, including Bruce Springsteen, Billie Joel, Neil Diamond, Vienna State Opera, O2 World Stage, Club Nokia, Blues Theater, Rock Celebrities Don wait.
In China, many magnificent music halls, such as the Great Hall of the People, Beijing National Center for the Performing Arts, Shanghai Grand Theater, Shanghai Oriental Art Center, Shanghai 80,000-person Stadium, etc., all choose HARMAN speakers without exception. Shanghai Cultural Plaza and Hong Kong Cultural Center, etc. Today, China's famous radio and television stations, such as China Central Television, Beijing TV, Tianjin TV, etc., all favor HARMAN recording and broadcast sound systems. Harman was also the audio sponsor of the Mercedes-Benz Arena in Shanghai in 2011.
Since 2010, as Harman Professional Audio has increased its R&D investment in the Chinese market, more and more professional audio products will enter different markets in China and even around the world. As large as airports, railways, hotels, schools, theme parks, as small as restaurants, fitness centers, specialty stores, etc., you will experience Harman's sound and shadow. What is even more exciting is that Harman audio will help create a Chinese-style KTV. New experiences.
Harman consumer audio leads fashion trends and top-level music enjoyment
For more than 60 years, many of Harman's brands have been the dream brands that audio enthusiasts are constantly chasing. From top-notch surround sound home theaters, fashion-leading multimedia speakers, to high-fidelity headphones that accompany you on the go, Harman has raised home entertainment and personal enjoyment to an unprecedented level. Harman's beautiful products have even entered the market. Thousands of families around the world.
Home audio and home theater
Harman’s famous brands JBL and Mark Levinson have always been leaders in the field of home audio. Launch important innovative products in the field of home entertainment to continue to enhance and enrich consumers’ audio-visual experience.
The JC-1 preamplifier of luxury audio brand Mark Levinson cleverly combines aesthetics and technology into one, demonstrating the potential of solid-state circuitry in high-end audio design, and With the cooperation of the classic No.30 analog digital processor, it becomes a pioneer in the digital age.
Luxury and fashionable audio brand harman/kardon (Harman Kardon), its cutting-edge high-definition Blu-ray player uses innovative technologies such as progressive scanning, pixel-by-pixel processing and high-end DACS? to ensure the best picture quality and The sound quality, its high-fidelity stereo surround sound system and high-definition Blu-ray disc player allow you and your family to spend an unforgettable night at home like in a movie theater.
The top audio brand JBL, from extremely simple "all-in-one" home audio solutions such as Simply Cinema® to custom-designed and installed JBL Synthesis® top-level home audio systems, may not be available anymore in the world. Other audio brands can provide so many solutions to let you feel the charm and shock of music at home.
Multimedia speakers
Harman's JBL and harman/kardon brands provide multimedia speaker systems. With stunning appearance and excellent sound quality, Perfectly combines with your iPhone, iPad or any other audio device with a 3.5mm output port to enhance your listening enjoyment.
The Airplay technology applied by JBL On Air can play music on iTunes 10 through wireless transmission. It also supports playing tracks on iPhone and iPod Touch using Wi-Fi technology; it can also be used through Apple remote control application to control track playback on multiple JBL On Air speakers; making JBL On Air an irreplaceable speaker dock.
The harman/kardon GLA-55 luxury multimedia speaker system combines art and technology to redefine the luxury of audio. From the powerful Atlas subwoofer to the diamond-like crystal speaker enclosures, the GlA-55 luxury multimedia speaker system is the center of attention no matter where you place it.
Headphones
AKG (Ai Technology), the world's leading headphone brand under Harman, has won the Grammy Technology Award and the Oscar Award for its many outstanding patented technologies; providing you with unlimited "Fun" everywhere. The Quincy Jones signature Q series headphones, launched by AKG (Love Technology) and Quincy Jones, have been sought after by headphone fans around the world as soon as they were launched due to their stylish appearance and professional sound quality.
Car rear-mounted audio
Harman's JBL and Infinity brand car rear-mounted audio products have also been installed in the cabins of many Chinese car users. Enjoy the excellent quality of world-class audio and video systems within your room, providing a better choice. More Chinese consumers can install JBL and Infinity high-quality car audio through modification services, enjoy top-notch sound quality like the National Center for the Performing Arts in their cars, and enjoy more driving pleasure. ”
Harman car audio enables a pleasant driving experience on the road
Harman is a manufacturer that provides top-level audio systems for the global automotive industry. Today, there are more than 20 million vehicles in the world Cars, including 80% of top-end cars, use Harman car audio technology to give people a more enjoyable and safer driving experience.
Harman’s high-end brands harman/kardon, Infinity, JBL, Lexicon and Mark Levinson use leading analog loudspeaker, amplifier and signal processing technology to customize brand audio for customers. You can find the legendary harmon/kardon brand in a series of luxury cars with amazing ultra-wide bandwidth dual sound. channel systems to powerful 7.1-channel systems, portable navigation devices that provide comprehensive multimedia functions, and solutions that can enhance the use of in-car portable media players. These are all manifestations of the connotation of the Harman/Kardon brand that uses top-quality materials and strives for excellence. Designed and engineered to perfection, Mark Levinson products exceed the strict requirements of most listeners.
Lexicon's products include home theater series, DVD players, information processors, powerful amplifiers, A/V receivers, sound processors, recording equipment, car speakers and amplifiers. Infinity, which believes in technology, has recorded a series of inventions and innovations in its forty-year history, which have been widely praised by critics and imitated by competitors.
Harman is a global leader in environmentally friendly audio design, providing services for electric, hybrid and environmentally friendly vehicles. Harman's GreenEdge? is a world-renowned energy-saving technology that effectively reduces energy consumption and heat generation while ensuring top-notch sound quality. For a new generation of energy-conscious drivers and passengers, the new design vividly demonstrates the capabilities of top amplifiers and speakers, making them more powerful and compact but also lighter and more energy-efficient.
Harman has an exclusive partnership with Lotus Engineering to apply active sound management to hybrid and electric vehicles, providing a solution that can improve the safety of silent electric and hybrid vehicles, called HALO SONIC External Electronic Sound Synthesis's patented technology can emit the sound of the engine through speakers installed at the front and rear of the car body, improving pedestrian safety.
In the Chinese automotive field, Harman has provided brand-name car audio systems for SAIC, Shanghai General Motors, BYD, Geely, Dongfeng, Hyundai and BMW.
Harman infotainment systems create a new realm of safety and entertainment
Harman is a manufacturer of top-notch infotainment systems for the global automotive industry. Today, more than 20 million cars in the world, including 80% of top-end cars, use Harman infotainment technology to give people a more enjoyable and safer driving experience.
Harman fully integrates multimedia entertainment, information and communication systems through high-end audio, 3D navigation, voice recognition and remote sensing technologies. With innovation as its core competency, Harman joins forces with leading brands in the global automotive industry to push automotive electronic products to a new realm of safety, protection and entertainment. In the automotive industry, Harman is the first choice for audio and entertainment configurations in well-known brand cars such as BMW, Mercedes-Benz, Audi, Ferrari, Porsche, Chrysler, Toyota and Lexus. Almost all European luxury car brands are equipped with Harman audio and/or or infotainment system.
Harman’s new generation infotainment system will further consolidate the brand’s professional position in the field of automotive infotainment systems, including its cutting-edge information processing system, multi-language navigation functions and advanced radio technology, integrating the MOST150 in-car network Integrated into the same vehicle navigation and entertainment system. This highly integrated design provides mobile Internet telephony, full FM and AM capabilities, a high-performance six-channel ClassD amplifier, DVD, and computing modules based on NVIDIA system-on-chip technology, all on a single-DIN unit. The new system will be used in Volkswagen Group cars produced for the Asian market starting in 2013.
In the past two years, Harman has successfully launched 13 mainstream audio and infotainment platforms. The next-generation, upgradeable infotainment system achieved competitive wins in ratings from Toyota, Chrysler, Fiat and the Volkswagen Group, establishing and solidifying HARMAN's position as the global leader in premium infotainment systems. The acquisition of Aha Mobile, an innovative company in Silicon Valley, has brought hands-free and eye-free infotainment to new drivers, making driving safer and more convenient.