At the beginning of 2023, Hubei and Dongfeng Motor launched a new round of "the strongest car buying season", pushing the industry price war to a climax, and also reflecting the most common development law of industrial transformation and upgrading, and the survival of enterprises. .
If the upcoming "National VIB" is the trigger for starting this price war, then the weakness shown by the joint venture brand that has been responsible for Dongfeng Motor's sales in the past is the reason for this fire. Played a role in fueling the flames.
How to transform independent innovation into new driving force for enterprise development? This is the most realistic proposition facing Dongfeng Motor.
On April 10, the 2023 Dongfeng Motor Brand Spring Conference and the 7th Science and Technology Innovation Week opened in Wuhan. Three major technology brands were released. You Zheng, deputy general manager of Dongfeng Motor and member of the Standing Committee of the Party Committee, said that Dongfeng Motor will Launch of the "three-year transformation and upgrading action": The goal is to electrify 100 new models of Dongfeng's main independent passenger car brands by 2024; by 2025, the sales ratio of Dongfeng's independent passenger cars and joint venture brands will reach 1:1, 200 each million units, of which new energy vehicle sales accounted for 50% of self-owned brands and 70% of self-owned brand passenger cars.
Released three major technology brands
At the press conference, Dongfeng Motor released Dongfeng Quantum Intelligent Electric Architecture, Mach E new energy power brand, and "Dongfeng Hydrogen Boat" hydrogen power technology brand are the focus of this event.
First of all, Dongfeng Quantum Architecture is fully digital and highly scalable. The mechatronics architecture can realize the matching of products like building blocks, with freedom of pure electric, extended range, and plug-in power, freedom of front-wheel drive, rear-wheel drive, and four-wheel drive modes, freedom of small, medium, and large sizes, sedans, SUVs, and MPVs. Free style. Of course, it is also eye-catching in some key data, such as more than 1,200 kilometers of battery life, 90 seconds to complete battery replacement, 800V super fast charging, 300 kilometers of recharge in 5 minutes, and low energy consumption of 11 kilowatts per 100 kilometers.
Dongfeng Quantum Architecture is also equipped with a battery "fire protection system" and a full-stack self-developed highly integrated thermal management system, which can prevent fires under extreme high temperatures or cool down without fear of low temperatures. At present, Dongfeng Quantum Architecture has completed a full range of products. layout, in the future it will create a matrix of 16 models, reaching an annual production and sales scale of 1 million units.
Secondly, Dongfeng Motor has launched the Mach E new energy power brand, which stands for electric, efficient, energy-saving and environmental protection. , mainly composed of three major product platforms: electric drive, battery, and energy supplement. With the release of Mach E, Mach Power has fully covered the three major fields of energy-saving power, hybrid power, and pure electric power.
Among them. The Mach electric drive uses a carbon fiber-coated rotor technology motor with a speed of up to 30,000 rpm. The independently developed SiC controller has a maximum system efficiency of 94.5. The Mach battery uses CIS high-efficiency grouping technology, with a grouping efficiency of over 80. The energy density exceeds 300Wh/Kg, and the vehicle's CLTC cruising range exceeds 1,200 kilometers. This technology not only adopts the L300 standardized hard-shell battery design, but also passes the industry's stringent 20mm depth needle penetration test, and can also keep the battery temperature at 1 In terms of fast charging, it can charge for 5 minutes and have a range of 300 kilometers, solving the long-standing pain points of the power battery industry.
Dongfeng Motor pioneered T-shaped rotation in the battery swap track. The battery swapping mechanism, flexible positioning structure and long-life liquid-cooled battery swapping interface allow battery swapping to take only 90 seconds and achieve a lifespan of more than 10,000 times. On another charging track, Dongfeng Motor has mastered 3X full-range charging technology, including the one currently in mass production. AC charging, DC charging, super fast charging, and advanced charging technologies such as wireless charging, automatic charging, V2G, and solar charging that are being developed.
Third, the release of the "Dongfeng Hydrogen Boat" hydrogen power brand has also attracted strong attention from the outside world. According to reports, this technology can provide customers with ultra-environmental-friendly, ultra-efficient, ultra-safe, and ultra-durable full-stack hydrogen energy solutions for low-carbon travel. This brand is driven by application scenarios and has deployed three major hydrogen power platform products: 70kW, 150kW and 350kW. The power covers 20kW-350kW, which can meet the needs of a series of passenger cars and commercial vehicles.
At the same time, "Dongfeng Hydrogen Boat" also includes two sub-brands: Dongfeng Hydrogen Fuel Cell System and Dongfeng Hydrogen Core Fuel Cell Stack. Viewed separately, Dongfeng Hydrogen’s independent fuel cell system consists of hydrogen supply, gas supply, water and heat management and other systems. It adopts a highly integrated development model and is equipped with stack and high-voltage device connection, efficient energy recovery, waste heat utilization, and high dynamic response technologies to form a gas, water, heat, and electricity coordinated control system with a system efficiency of 63. In the hydrogen cycle, the hydrogen utilization rate is as high as 98.
Dongfeng’s hydrogen-core independent fuel cell stack is composed of core components such as membrane electrodes, bipolar plates, and catalysts. Not only does it establish the commanding heights of fuel cells, it also overcomes extreme weather and environments, improving durability and safety.
After years of hard work, Dongfeng’s hydrogen power technology has created five major advantages: first, it successfully developed the country’s first full-power fuel cell passenger vehicle; second, it took the lead in completing the country’s first 70MPa loaded crash test; Third, it won the first prize of the 2022 China Society of Automotive Engineers Science and Technology Progress Award; fourth, it was awarded the first full-power fuel cell passenger vehicle license of a Chinese brand; fifth, as of the end of 2022, it had a total of 298 invention patents in the field of hydrogen energy, ranking first. Ranked first among domestic OEMs.
The change started two years ago
In order to promote the development of new energy and intelligent driving, Dongfeng Motor released the "Eastern Wind Rises" plan and the technological innovation "Leap Action" as early as 2021 .
After two years, Dongfeng Motor has created three major electrification platforms in terms of platform development: M TECH warrior luxury electric off-road architecture, Dongfeng Quantum intelligent electric modular architecture, and DSMA multi-energy low-carbon energy-saving module structure. In the field of commercial vehicles, it has created an electrification platform for medium-, heavy-, and light-duty trucks and has become a pioneer in the electrification of commercial vehicles.
In terms of power route design, Dongfeng Motor has created a technical route that advances hybrid, pure electric, and hydrogen energy. Among them, as an important part of Dongfeng Motor's entry into the powertrain field, the Dongfeng Mach Power brand is well-known to the majority of users. While it is fun to drive, it also leads the industry in energy consumption.
In addition, hydrogen power, another important technical route in the direction of new energy, is also valued by major car companies. Dongfeng Motor has created a "hydrogen boat" technology brand, covering 20-300kW, which can meet the needs of different passenger and commercial models, and launched the country's first 80kW full-power fuel cell passenger car. Dongfeng's hydrogen fuel commercial vehicle sales have exceeded 3,000 units, ranking first in the industry.
Faced with the second half of industry intelligence, Dongfeng Motor chose to respond calmly and created China's first new generation centralized SOA electronic and electrical architecture. This architecture can realize a central smart brain and four regional controllers, with full-domain integration, both software and hardware implementation, and can support L3 level autonomous driving, building an integrated service ecology of "vehicle, road, cloud and network".
In addition, Dongfeng Motor has achieved independent control in the fields of motors, electronic controls and batteries. By the end of this year, Dongfeng Motor will mass-produce high-performance silicon carbide (SiC) power semiconductor modules. In the next three years, Dongfeng will build a production capacity of 900,000 electric drive assemblies, 1 million electronic controls, 1 million IGBT modules, and 10,000 fuel cells. In terms of production capacity and new technologies, Dongfeng Motor plans to not leave any one behind and comprehensively enhance its strength in the three electric fields.
It is worth mentioning that as more and more car companies begin to incubate new brands, Dongfeng Motor has also formed a pattern of luxury cars, high-end, mainstream, and small new energy brands. Among them, Dongfeng Fengshen’s new electrified series will be released soon at the Shanghai Auto Show. In the second half of this year, Dongfeng Motor will also launch a new small electric brand.
50 billion yuan will be invested in the development of new energy in the next three years
As for future new energy planning, Dongfeng Motor said that it will invest 50 billion yuan in the next three years to develop new energy businesses and accelerate construction The Materials Technology Research Institute and the Software Engineering Research Institute promote the comprehensive industrialization of new energy powertrains, autonomous controllers, and automotive grade chips. At the same time, we will strengthen the high-performance computing power digital base, digital middle platform and digital cloud services to empower technology across the board.
At the same time, Dongfeng Motor will also promote the integration of existing platforms, continue to promote the iterative upgrade of the centralized SOA electronic and electrical architecture, focus on building a next-generation skateboard platform for both passenger and commercial use, speed up research and development, and launch more Personalized and diversified models, 18 new energy passenger vehicles and 22 basic commercial vehicle models will be launched to achieve full coverage of multi-scenario products.
At this press conference, Dongfeng Motor reached three major strategic cooperations with strategic partners to build a new smart travel ecosystem in the fields of new energy and intelligence. ?
First, Dongfeng Motor, Hubei Mobile and China Mobile will carry out technical cooperation in the fields of 5G technology Internet of Vehicles industry applications, information security, smart parks, automated offices and other fields, establish a super intelligent computing center, and strengthen large-scale Conduct data application research and establish a joint innovation center based on 5G and oriented to 6G.
Second, Dongfeng Motor and Hefei University of Technology will jointly establish technical cooperation in the fields of automotive product lightweighting, electrification, intelligence, and networking to strengthen automotive lightweight technology research centers. Cooperation on technical research and real vehicle applications in the fields of quantification, electrification, intelligence, and networking.
Third, Dongfeng Motor and ZTE will cooperate technically on the A1000 basic platform operating system kernel development project to create Dongfeng’s independent vehicle operating system platform and jointly develop 4G and 5G communication chips, computing chips, and smart phones. Cockpit chips, etc.
Relying on the trump card of independent innovation technology, Dongfeng Motor is taking the initiative of innovation and development into its own hands under the new development stage and competitive landscape.
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