The best way for Taobao to complain about sellers (the most effective way for Taobao to complain about sellers)

The rapid development of network technology has gradually accelerated the pace of brand transformation of e-commerce. While the e-commerce platform has gained huge traffic, the brand side is also facing more difficulties and challenges. The price of Taobao platform is chaotic, the cross-selling problem is serious, and the problems such as stealing pictures and patent infringement have brought serious adverse effects to the development of the brand. Faced with these problems, how should brands solve them? Today, we will discuss the solution.

1. How does Taobao complain about sellers and shops?

1. Generally speaking, when there is an infringement dispute, we can first ask the infringer to cancel the picture, take off the product and change the price by notice. If the other party actively cooperates, that is the best, and we also save a lot of trouble. If the other party is stubborn, you can complain through Taobao platform first. Alibaba's intellectual property protection platform is a good choice.

2. In addition, when the seller sells brand fakes, we can also make a complaint through Taobao's whole network reporting platform, and generally receive the result notice within 7 working days.

Second, the detailed explanation of all kinds of rights complaints.

Intellectual property rights can be subdivided into trademark rights, copyrights and patents. For different types of infringement, we can complain in the following ways.

1. Taobao sellers illegally display the brand logo on the main map or details page of the store, and can initiate a complaint on the grounds of "improper use of trademark rights".

2. The products displayed by Taobao sellers are different from brand products. After purchase, they can be disassembled and verified, and complaints can be initiated on the grounds of selling fakes.

3. Taobao sellers steal brand promotional pictures or model pictures, as well as patterns or designs that the brand owns copyright, and can complain on the grounds of stealing pictures.

Third, the results of complaints against Taobao sellers and shops.

1. If Taobao sellers actively cooperate with the rectification of infringement problems and meet the conditions of brand investment, we can cancel the complaint and include high-quality dealers to achieve a win-win situation for rights protection and investment promotion.

2. If the Taobao seller is unwilling to rectify, and our complaint is established, the platform will delete the infringing link and downgrade the store, and the other party will not be able to continue to use the infringing pictures, and the goods of the same brand will not be put on the shelves again during the review period.