Anyone who knows the historical time of vehicle brands knows that Citroen and Peugeot are both brands of PSA Group, a French private automobile industrial enterprise under PSA Group. Citroen was independent at that time, but it was hurt by the financial crisis in 1933, and the countermeasures of Citroen enterprises appeared problems. Later, in the second year, he received financial support from Michelin Tire, a large microfinance company at that time, and then came back to life. Finally, in 1976, Peugeot Vehicle Company acquired Citroen Company, and Citroen became a key member of Peugeot Citroen Group. Similar brands include Hyundai and Kia Motors.
Although Citroen and Peugeot merged into one company, Citroen operated separately. In China, the brand marketing and promotion capabilities of Citroen and Peugeot are really poor now, and even their own brands are not comparable. However, the advertisement of Citroen in the early days also showed a pig-like marketing planning case, and it also led to a big event at that time. Interested friends can check for themselves.
In fact, Peugeot was also the first joint venture brand to enter China at that time. Established in 1985, Guangzhou Peugeot is the second new joint venture project of China automobile industry. However, Peugeot, like everyone else, has created a new world. Instead, it created the first bankrupt joint venture brand-Guangzhou Peugeot.
There is no need to talk about the past historical time, and there is no need to focus on the present and future. Peugeot and Citroen are in China now, so you can't say who is stronger. In the past 20 17, the total transaction volume of Che Feng Citroen was130,000 vehicles; The total transaction volume of Che Feng Peugeot is 240,000 vehicles.
Bian Xiao himself thinks that Peugeot's market positioning is higher than Citroen's, and Citroen's high-end sub-brand DS is higher than Peugeot. In short, their market positioning is: DS Peugeot Citroen. But today, we are not going to talk about the brand DS, but go back to Peugeot and Citroen. Everyone knows that their product design is bold, but they also have different design styles, Citroen's delicate and sleek; Peugeot is sometimes radical and sometimes traditional in design style.
But both Peugeot and Citroen have ever-changing design schemes, but there are some differences in technology. Because the patent rights of the two brands are not complete, for example, the PHC response hydraulic press carried by Citroen Tianyi has stable performance and high technology content, which is available in Peugeot cars.
In the decoration of vehicles, you will also find the difference between Citroen and Peugeot very hastily. Among them, the steering wheel is very obvious, and the steering wheel of Citroen is too large; Peugeot steering wheel is too small. It is likely that you will think that this difference has nothing to do with it, but Bian Xiao thinks it is a very harmful field to control the sense of touch. Because the steering wheel is too small, it means that under the same turning angle, the smaller the steering wheel, the less the frequency of arm rotation.
Summary: Generally speaking, Peugeot and Citroen, as a company, are not easy to have a big difference in quality presentation, and the user evaluation of quality stability in China is acceptable. Only Peugeot and Citroen have slightly lower car insurance rates, resulting in too few customers who are willing to take the initiative to contact. In the future, Peugeot and Citroen must strengthen their brand awareness and release more and more products.
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