The composition of the international legal environment related to international marketing;
The laws that affect the international marketing activities of international enterprises mainly include domestic laws, international laws and the laws of the host country, which constitute the international legal environment.
(1) Domestic law refers to the laws enacted by the home country of an enterprise engaged in international marketing. Mainly divided into three categories: export control, import control and foreign exchange control.
(2) International law, also known as public international law, is the law between countries, and it is the general name of legally binding principles, rules and regulations used to adjust the relations between countries and stipulate the rights and obligations between countries. The international legal environment faced by international enterprises mainly involves international treaties and international practices.
(3) laws of the host country. Every country in the world has its own legal system, belonging to different legal systems, and there are differences between them. The laws of the host country have the most direct influence on the international marketing activities of enterprises. There are three legal systems in the world: customary law system, written law system and theocracy system.
The laws and regulations related to the international marketing activities of enterprises in the host country mainly include: product quality law, product safety law, consumer rights protection law, patent law, anti-unfair competition law, trademark law, packaging labeling law, commodity inspection law, tax law, advertising law, anti-monopoly law, anti-dumping law, price management law, foreign investment management law, import and export trade law, labor law, environmental protection law, green consumption law and energy conservation law.