In the case of Nokia's suppression and Samsung and Sony Ericsson's close pursuit, Motorola's second place is also in jeopardy and it feels unprecedented pressure. The release of a product made Motorola see the dawn again, that is: RAZR V3.
In the era of functional machines, mobile phones are mostly thick and stupid "big guys". 15mm is a watershed. Until the appearance of Motorola V3 in 2004, no mobile phone, including the tablet computer, could break through this number. The thickness of V3 has reached an astonishing 13.9mm, and even more incredible, it is a clamshell.
V3 adopts aviation-grade aluminum-magnesium alloy to build an ultra-thin elite fuselage, which is matched with a laser keyboard with dual screens inside and outside and full of sense of science and technology, fully embodying oscar pistorius. "The original mobile phone can still do this." V3 conquered hundreds of millions of consumers.
Since 2005, Motorola has successively released V3i and V3ie, the upgraded versions of V3. Compared with V3, the appearance has not changed much, only the internal function configuration has been upgraded, mainly reflected in: the camera has been upgraded from 300,000 to 1 million; Start supporting external microSD card, allowing free expansion, etc. It should be pointed out that V3i has added an iTunes version that supports Apple. With iTunes, you can sync music from your computer to your mobile phone.
Inspired by Apple's iTunes, Motorola released the V8 mobile phone with music function in 2007, which is also the follow-up model of RAZR series V3 mobile phone. V8 not only greatly upgrades its appearance and functions, but also has a very powerful main music function, which is not inferior to Sony Ericsson, an old music mobile phone.
V3 went on the market in 2004 and was quickly sought after. The price as high as 8,000 yuan did not reduce the enthusiasm of consumers, and was once fired to more than 10,000 yuan. You know, in 2004, the house price in China's first tier cities rarely reached 10,000 yuan.
V3 * * has been on the market for four years, with a sales volume of 65.438+0.3 billion units, ranking tenth in the list of single-model mobile phones with the highest sales volume in the history of the world. Except for Apple 6/6 plus, the other eight models in the top nine are almost all "thousand yuan machines" or even "hundred yuan machines". The popularity of V3 has brought Motorola back to the top of the list and consolidated its position as the second in the world.
Perhaps V3 is so successful that Motorola is deeply involved in it and will never get rid of its shadow. V3i/V3ie and V8 are both upgrading V3. A mobile phone has been sold for four years, and the price has changed from the initial "10,000 yuan machine" to the final "1,000 yuan machine".
Even a company like Apple, which takes a less refined product route, keeps releasing a new machine every year. It is a great honor and a great misfortune for Motorola that V3 can sell well for four years. A new era has come, and smart phones have come out, but Motorola has nothing but V3.
The fundamental reason why a V3 can keep Motorola standing is not the mobile phone itself, but the company itself. After nearly a hundred years of glory, Motorola began to be bureaucratic and inefficient, lacking the fighting spirit and sense of crisis of the past. Not only did it lose its original technological advantages, but it also failed to discover and seize new technologies and trends in time. These also laid the groundwork for Motorola's future decline.
In 2007, Jobs released the iPhone. Since then, mankind has entered the era of smart phones, and V3 and V8 were the main models of Motorola until 2008. After the release of Android, Samsung, HTC and China mobile phone manufacturers rose rapidly. In the era of smart phones, Motorola lost its last chance.
20 1 1, Motorola Mobile sold itself to Google for125 billion dollars, and Google really only took a fancy to nearly 20,000 patents it held. In 20 14, Google sold Motorola's mobile phone business to China Lenovo for $2.9 billion, keeping only the patent part. At this point, the inventor and former overlord of mobile phones completely withdrew from the historical stage.
Until now, we can still find many sellers by opening Taobao and searching V3, and people will still buy them. V3 itself is no longer applicable in this era, leaving only feelings.