The inventor of Coca-Cola's original formula was Dr. John? Pemberton, who studied medicine at university, came to his father's shop to sell medical supplies after graduation. At that time, people were suffering from various diseases. John has been thinking about how to use drugs to achieve the analgesic effect on people. 1885 he read a news in the newspaper the year before last: a substance called cocaine can be extracted from coca bush, which can relieve pain.
John, who dares to do something, thinks this may be a very important opportunity. He hoped to use this coca tree to make a painkiller, which could alleviate people's pain, so he bought a lot of coca leaves to extract cocaine. After repeated experiments, he finally extracted a liquid containing carbonic acid and cocaine, which was dark green. John tried it himself? Painkillers? The taste is a little uncomfortable in the mouth, but it is unforgettable.
This strange-tasting painkiller quickly became popular among people, and even some people came to buy it without any pain symptoms. But what really made John's painkillers sell well was an employee's mistake. One afternoon, a bored employee was sleeping on his desk, and a drunk came in and asked the employee for painkillers. The employee who just woke up from his dream is going to give him medicine.
Rubbing sleepy eyes, the staff prepared ready-made drugs and then watered them. But at this time, the employee was still awake, and he couldn't find the water he needed for a long time, so he picked up the liquid in a cup next to him and poured it in. This painkiller is different from the previous painkillers, and it is dark red this time. The drunkard picked up the crimson painkiller and gulped it down, feeling very good, so he asked for several more cups.
A man in the back came to ask John for it? Crimson painkiller? After many inquiries, John learned about it from his employees? Crimson painkiller? What happened? Anxious employees did not add water to the painkiller, but added soda water, so the blue-green painkiller turned into crimson soda water. 1887, John registered in the United States Patent Office? Coca-cola syrup and concentrated solution? Trademark? , and obtained intellectual property rights. John's red painkiller? It's getting hot soon.
1888, Candler, a big businessman, came to John's shop. I recommend him because he has a severe headache, which keeps him in constant pain all the year round. In order to alleviate the pain, he decided to try his luck here. Drink John's? Red painkiller? After that, he felt delicious and the pain was relieved. Candler is a man with a business mind. He believes that this is not only a painkiller, but also a huge business opportunity. He asked John to sell him the patent.
Of course, John refused. This recipe makes his shop make a lot of money every year. Now that he has given the prescription to others, how can he buy his own medicine in the future? However, to John's surprise, while he was still hesitating, his son decided to sell the property right of the drink to Candler for $2,300.
Since then, Candler has mastered all the sales rights of Coca-Cola. He changed the sales model of Coca-Cola. Instead of opening his own shop, he made Coca-Cola stock solution and distributed it to other businessmen to help him sell it. This has greatly increased sales and increased the popularity of Coca-Cola. At the same time, he also advertised Coca-Cola in railway stations and towns. He made a lot of money from Coca-Cola.
However, Candler didn't laugh at last. 19 19, without his knowledge, his son resold the property rights of Coca-Cola to another businessman for $2.5 million, and Coca-Cola became popular all over the world. Candler wept bitterly when he learned of this incident, and finally died of depression.