The size of commercial value has nothing to do with achievements and historical status. However, Gu Ailing's commercial value has reached its peak. Advertisers who signed her before the Winter Olympics made money. Because there was no Olympic title at the time, the official media would not host it, and the price would not be expensive. It is very unwise for advertisers to look for her now, which is equivalent to opening a position at a high position, because she is essentially an athlete in a niche sport.
There are fundamental differences between Liu Xiang and Gu Ailing. First of all, Liu Xiang was independently trained by our country. He proved that the track and field abilities of Chinese and even Asians can be compared with whites or blacks. Secondly, Liu Xiang’s commercial value has not been developed in a targeted manner, and only a small part has a huge market, proving that China’s market potential is huge. For Gu Ailing, first of all, Gu Ailing became a Chinese national this time and plays for China. I personally think it’s more that the team behind Gu Ailing has taken a fancy to the huge market in China and catered to the Chinese market based on Gu Ailing’s life experience. Otherwise, she would not have endorsed so many advertisements in such a short period of time, and she must have done a lot of commercial cooperation in the early stage.
There is no doubt that Gu Ailing is the most discussed player in the Winter Olympics among foreigners in early 2022, except for the women’s football team. She accounts for more than half of the 50 hot searches on Weibo. The endorsement and commercial value of athletes are directly linked to their performance, including Liu Xiang, Li Na and Su Shen. Yao Ming's highest endorsement income should be in 2008, and Gu Ailing's current public opinion is at least as good as Su Shen. Although the audience is not as wide as the basketball NBA, this Winter Olympics at home is definitely on the same level as Liu Xiang and Li Na.
Gu Ailing is the perfect image of wisdom, sports, appearance and cultivation in the eyes of women. I personally do not approve of athletes taking the initiative to endorse various products during their peak period, because this may affect the athlete's competitive status. Gu Ailing is a very good athlete. I hope Gu Ailing can pay more attention to competitions instead of participating in various commercial activities or variety shows. For athletes, it is hoped that they can engage in commercial activities without affecting the competition.