Their headquarters seems to be in Hefei.
After several years of repeated experiments and consumer research certification by Unilever research center around the world, the secret family is a washing expert against various stubborn stains.
Brand purpose
Secret has always been committed to becoming a washing expert.
Welcome stains!
Do you remember when you were a child? How do you explore the world freely? Naughty you are always like a fearless explorer, full of brave fighting spirit, but when you get home, you are covered with dirty stains. We welcome stains! As a famous washing brand, you will be surprised that Mimi would say such a thing, but in fact, like you, we think that these stains are the witness of your growth and the "favorite" stains, which will help children learn, express their creativity and even grow up in the game. Through the protection of our patented technology, children can play with confidence and boldness, and those annoying stains will be treated in secret.
history
Secretly entered China on 1993. Its listing has brought brand-new washing ideas and brand-new marketing methods to consumers in China. Up to now, many consumers still remember the secret door-to-door delivery. Now the secret family owns three kinds of washing powder, 1 laundry soap. Through continuous technological innovation, authentic products and successful experience in the world, Weimi brand has been deeply rooted in China.
production line
Mysterious blue storm
The new mystery "Clean Blue Storm" adds breakthrough high-energy particles, which can remove the difficult-to-wash stains that consumers often encounter in daily life 10 dead angle. The brand-new mystery "clean blue storm" can form a powerful blue clean storm when it meets water, which directly penetrates into multiple layers of clothing fibers and completely removes stains. So generally do not need to scrub. In addition, the secret "Clean Blue Storm" specially introduced soft water and hard water formulas from different regions to meet the washing habits of consumers in different regions.
The secret "clean blue storm" is the result of years of painstaking research and innovation by Unilever China Technology Department. Its active ingredients are completely developed by Unilever in China, which is the perfect combination of Unilever's local scientific research strength and global scientific research strength.
The new secret is to automatically remove 99 stubborn stains.
After many years of repeated experiments, consumer research and certification by Unilever Research Center around the world, and investigation of all the daily stains encountered by domestic consumers, all the stains were washed repeatedly, and the formula was adjusted, and finally an upgraded formula, the omni-directional stain disintegration system, was developed. This is the secret that 1 can remove 99 kinds of stubborn stains! It can effectively remove 99 kinds of daily and special stubborn stains, such as blood stains, collar and cuff stains, sweat stains, oil stains, fruit stains, wine stains, seasoning stains, milk stains, beverage stains, ice cream stains and watercolor paint stains. The washed clothes are clean, bright and fragrant. Secret 99 was listed in Britain, America, France, India and Vietnam with great success!
Brand-new secret works-less dosage, cleaner
In 2004, Weimi brand entered a new era of "quantitative cleaning". Xinmimi relies on the pioneering technology of "quantitative cleaning", which embodies the achievements of Unilever Global Research Center for many years and the essence of the perfect combination of local technology in China, and challenges the new limit of the scientific and technological content of the global washing industry: how many pairs of socks can be washed by a bag of Xinmimi.
The mystery of the new secret full-effect pioneer clean technology: the unique high-performance stain decomposition system can easily decompose a variety of stubborn stains and help other effective ingredients to exert greater decontamination ability. This is a multifunctional stain buster. Efficient stain decomposition system, constantly circulating catalysis in the washing process, strong cleaning power can be regenerated repeatedly to play a role, just a little, washing a lot! And it doesn't hurt clothes or hands. After repeated testing and strict certification by authoritative organizations, the mysterious challenge to the new limit of quantitative cleanliness succeeded: a pack of 1.2 kg mysterious full-effect washing powder can wash 4800 pairs of socks!
Mysterious sterilization and cleaning washing powder-cleaning is healthier
Clothes also need protection! So how do you get rid of the bacteria hidden in clothes? Secret sterilization cleaning washing powder contains: active enzyme system and DTP30 active sterilization system. It can not only easily remove stubborn stains adsorbed in the depth of fiber for a long time, but also effectively remove harmful bacteria on the surface of clothes and in the depth of fiber. Clean without bacteria is really clean!
New secret super-effective laundry soap-removing 99 stubborn stains
reform
Secret has been trying to make laundry easier, including many patented technologies, which bring unprecedented convenience to your life. Recently, Mimi has launched products to help reduce the labor force in Africa, Asia and Latin America. This is good news for millions of women who spend two hours washing clothes every day.
Mimi's continuous innovation in technology and the spirit of daring to challenge the new limits of science and technology are the real reasons why Mimi is invincible in the washing products market.
The above is from Unilever website.