Characteristics of catering management service

Catering management service is a business integrating operation and management, technology and art, inheritance and innovation. Compared with the management of other departments, it has different characteristics, which requires hotels to have their own characteristics in catering management to meet the requirements of management subjects. In general catering consumption, customers' consumption psychology of seeking novelty and novelty makes them constantly pursue new products, new tastes and new services in catering consumption, which often leads to the phenomenon of "eating new products in new stores" and "following the trend of consumption". On the other hand, it is difficult for the restaurant catering department to apply for a patent for its own decoration and service model. Therefore, if a product or service can attract customers, there are many imitators. Many "mysterious diners" in urban catering are actually "intelligence spies" sent by major hotels and social restaurants. They shoulder the heavy responsibility of "collecting new food and beverage products, fancy products and specialties", and simply imitate them according to the collected information, or imitate them before creating them. All these have brought great challenges to catering management. How to cultivate brand loyalty and how to seek patent protection has become an important topic in hotel catering research.