However, friends who often watch TV have a kind of distress, that is, watching TV has to wait for a long advertisement. In recent days, due to special reasons, most people stay at home, and some people choose to watch TV to kill time, watch national news, brush TV series or movies. Take movies for example, the duration of a movie is about one and a half hours, but when you see the highlights, an advertisement will always pop up, which will tell you to continue the highlights later. The movie that was originally watched in an hour and a half, plus the advertising time, was almost two hours.
However, now there are media reports that a company has applied for a very interesting patent, that is, when watching TV programs, if there are advertisements, you can just stand up and shout the corresponding brand name and skip it. This company is the very famous Sony company.
Sony used small games to remind advertisers that there is no need to wait for a long advertising time, and the promotion effect of the merchants is also very good, which can be described as killing two birds with one stone. Japan is very innovative, so Sony's patents have Japanese characteristics.
But now is the era of mobile phones. It will be more convenient and faster to watch TV with a mobile phone. There is no need to wait for member advertisements, which is very smooth. We look forward to Sony's next research and development.