Since its establishment in June 1997, NetEase has been deeply welcomed by the majority of netizens with its advanced technology and high-quality services. It has been twice selected as one of the top ten websites in China by the China Internet Network Information Center (CNNIC). head. Overview of NetEase NetEase Corporation (NASDAQ: NTES) is China's leading Internet technology company. NetEase has always maintained a leading position in the domestic industry in the development of Internet applications, services and other technologies. NetEase has a strong sense of mission for the development of China's Internet. NetEase uses the most advanced Internet technology to strengthen the exchange and sharing of information between people and realize "the power of the Internet to gather people." Since its establishment in June 1997, NetEase has been deeply welcomed by the majority of netizens with its advanced technology and high-quality services. It has been twice selected as the top ten websites in China by the China Internet Network Information Center (CNNIC). NetEase has always maintained a leading position in the industry in developing Internet applications, services and other technologies, and has achieved many firsts in China's Internet industry: the first Chinese full-text search, the first to provide all Chinese large-capacity free email systems , the first free online photo album with unlimited capacity, the first free e-card site, the first online virtual community, the first online auction platform, the first 24-hour customer service center, the first successfully operated independently developed domestic product Online gaming and achieve platinum status. In December 2001, NetEase took the lead in launching the first self-developed large-scale online role-playing game "Westward Journey Online". In August 2002, it developed "Westward Journey Online II" based on the original game, becoming the first successful game in China. Domestic online games operated by. In November 2003, the large-scale Q version of the online game "Fantasy Westward Journey Online" was launched. The number of simultaneous online users for both games currently exceeds 2 million. On May 31, 2006, the 3D game "Heroes of the Tang Dynasty" independently developed by NetEase was officially released for public testing, setting a record of 170,000 people online at the same time. In the first quarter of 2007, the full 3D game "Tianxia II" entered the domestic online game market; The upgraded version of "Westward Journey Online II", "Westward Journey Online 3", entered the internal testing stage on May 20, 2007, and other new game products will also be launched on the operating schedule. At present, many of NetEase's online games have won industry awards such as "Players' Favorite Online Game Award" and "Best Original Domestic Online Game Award" for many times, and are well received by players and industry professionals. At present, NetEase Games has occupied the largest share of the domestic online game market and has become the domestic online game manufacturer with the strongest independent research and development and independent operation capabilities. As one of China's most accomplished Internet portals, NetEase has established cooperative relationships with hundreds of online content providers at home and abroad to provide comprehensive and exciting online content. With the single-page homepage resource with the largest number of views on the Internet in China, NetEase has launched a powerful content offensive since 2005. With a content team with rich experience in news media operations, China's most advanced Internet technology, and mastery of news, entertainment, sports, With extensive cooperation resources in various major fields such as finance and economics, the total site traffic and number of users have grown significantly, becoming an indispensable part of the lives of Chinese Internet users. According to the "INTERNET GUIDE 2007 China Internet Survey Report" released by the Internet Society of China, more than half of Internet users accessed NetEase content in 2006, and the annual user arrival rate reached 51.3, ranking second among portals. In 2006, NetEase's homepage was completely redesigned with the goal of complying with user experience. It was said to be a revolution in network content construction, which continued to enhance NetEase's overall content advantage. At present, NetEase's content adopts a two-column structure, and the page is simple, smooth, and elegant. In order to respect the user's browsing experience, NetEase requires news to be reprocessed instead of simply reprinted, and real-time opinions and feedback on the topic appear after each article, enhancing interactivity. At the same time, fully considering the different needs of netizens in different regions, a new regional news navigation function has been added to the news section. These are deeply recognized by the majority of netizens, thereby consolidating the portal status of NetEase's content model and also providing content for the portal website. Construction and development have opened up a new path.
The email business is NetEase's development focus and important basic service. In January 1998, NetEase took the lead in launching free email services in China. In November 2001, NetEase launched anti-virus, anti-spam and large-capacity paid mailboxes in order to meet the higher requirements of users. As the largest free email provider in China, NetEase actively advocates anti-spam activities and is committed to providing netizens with the best, fastest and largest free email service in the country, and at the same time providing a safer and more stable paid mailbox system. The total number of users of NetEase's six major email accounts (126.com, 163.com, 188.com, vip.163.com, yeah.net, netease.com) has exceeded 190 million, and it provides the largest network in free email harddisk. In September 2000, NetEase officially launched an all-Chinese search engine service and has the only interactive open directory management system (ODP) in China. NetEase has created more than 10,000 categories for the majority of netizens, and the amount of information on active sites It's increasing every day. At the end of June 2004, NetEase Search and Google signed a strategic cooperation, becoming the only domestic portal that used Google's web search technology at that time. At the end of 2006, NetEase independently developed a new Chinese search engine, Youdao Search www.yodao.com, launched a beta version, and officially became the core of NetEase's search engine so.163.com in July 2007. Products launched during the testing phase include web search, blog search, image search and massive dictionaries. Through the innovative patented technology of "web page preview", users can see the relevant content in the web page in advance before accessing the search results, avoiding problems such as slow download speeds, website Trojans and malicious codes; blog searches are timely in blog inclusion Many useful attempts have been made to be comprehensive and meet the personalized needs of users, such as blog files that provide statistical information on the author's posting time habits and length; image search has specially designed a number of advanced search functions for photography enthusiasts, such as based on Query the brand and model of the shooting camera, and even the "shooting season" of the photo; Massive Dictionary pioneered the "Internet Definition", an innovative function that provides bilingual translation based on massive Internet content, which has attracted the attention of netizens and has been widely spread. NetEase is China's first Internet company to provide online interactive community services. Our virtual community provides netizens with a wide range of topics: from comments on current affairs to exchanges on cooking skills, new fashion products, and thousands of forums. On September 1, 2006, NetEase Blog was officially launched, becoming a new starting point for netizens to display their personal lives and conduct online life. On October 31st, the blog circle function began to be fully trialled. As an important part of the blog system, the circle highlights the social nature of bloggers, making it easier for bloggers with the same interests to gather, get acquainted, communicate, expand social relationships, and help each other. In March 2007, the fashionable and dynamic selfie function was newly released, which was highly praised by netizens and became a highlight of NetEase blog. NetEase Blog integrates NetEase Photo Album System, providing rich personalized display and convenient photo album management functions. At present, NetEase Blog has also developed a powerful friend-finding function, and also realizes information exchange with NetEase Mailbox and NetEase Bubble. You can view 163 free email summary by logging in to the blog, and blog friends can also communicate in a timely manner through the web version of POPO. In the future, blogs will also be deeply integrated with news and classmate records to create the first brand of online life for Chinese netizens. NetEase Photo Album is currently the largest and most well-known free online photo album in China. In 2003, the photo album service was launched, becoming China's first unlimited capacity network product. As of June 30, 2007, NetEase Photo Album had more than 30 million registered users, and users uploaded nearly 2.9 billion photos. It also provides each user with a personalized domain name and easy-to-use photo upload tool software. We will continue to provide users with unlimited capacity and fast and stable photo storage and sharing services. As netizens favored instant messaging tools, NetEase launched a free instant messaging tool - NetEase Bubble (POPO) in November 2002.
It integrates instant chat, mobile text messaging, online entertainment and other functions. It also has practical functions such as email management, large file transfer, network file sharing, voice and video chat that are more considerate of user needs. In June 2004, an upgraded version of NetEase Bubble 2004 with enhanced audio and video functions was launched. As one of the earliest portals to launch wireless services in China, NetEase has been tracking the latest developments in wireless Internet and has established close cooperative relationships with operators and equipment providers. NetEase is one of the first content providers to provide WAP services, and it is also the first website to provide SMS and MMS services. NetEase has the first 24-hour customer service center in the domestic Internet industry to provide comprehensive and efficient services to netizens, provide technical support at any time, ensure users' safe use, and focus on continuously improving user service quality and maintaining good user relationships. NetEase's customer service center was rated the best call center in 2004 in the 2004 evaluation by the Ministry of Information Industry. Then in 2005, it won the title of "2005 China Customer Care Benchmark Enterprise" in the Internet industry. In December 2006, Macau SAR Chief Executive Edmund Ho Hau Wah visited NetEase's Guangzhou company and was particularly impressed by NetEase's use of Chinese history as the background for many of its games and the combination of traditional Chinese medicine, poetry, etiquette and other traditional cultural elements. In March 2007, Hangzhou Mayor Sun Zhonghuan and more than a dozen leaders from Hangzhou City and Hangzhou High-tech Zone visited the NetEase Building in Guangzhou for an inspection and learned in detail about the operations of NetEase (Hangzhou) Network Co., Ltd., which was established in Hangzhou in 2006. Situation and Preparatory Process of NetEase Hangzhou R&D Base As a leader in Chinese websites, NetEase has always been committed to the sustainable development of e-commerce and IT industries, and is also working hard to promote the digital life of the Chinese people. To achieve this goal, NetEase brings together millions of netizens to realize the ultimate sharing of information, provide users with better services, and create a more pleasant online experience for them.
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