Maxima has an annual output of 500,000 electric vehicles, and has built an electric vehicle technology research and development center. Guo Haiyan, vice chairman of China Bicycle Association, Lu Jinlong, chairman of Jiangsu Bicycle Association, Wu Jianguo, director of Wuxi Quality Inspection Institute, a national testing station, and Qiang Ren, a professor from China Enterprise Management Training Center, were hired to form a Maxima electric vehicle product advisory group. Provide the most comprehensive, scientific and responsible guidance and supervision for the production, research and development, management and quality control of Maxima electric vehicles. In 2005, Maxima electric bicycle won the title of "China Famous Trademark".
Maxima electric bicycle, at the beginning of the project, proposed to be the brand spokesperson of China electric vehicle industry. At the 23rd Jiangsu International Electric Vehicle Exhibition, Wang Fenghe, Chairman of China Bicycle Association, spoke highly of the development concept and product concept of Maxima. He said: "Hodo Group Co.,Ltd. Co., Ltd. has the ability and technology to build the brand of Maxima, which is conducive to the concentration of the industry."
Based on the manufacturing concept of high starting point, high quality and customer service, the company has set up a technology research and development center with 8 senior engineers and 40 researchers. Professional skills in R&D and production of electric vehicles, scooters and main parts. With advanced vehicle production line and excellent whole-process testing equipment, the company has passed the ISO900 1:2000: 2000 quality assurance system certification.
At present, the main products of Maxima are electric bicycles, electric motorcycles, scooters and wheelchairs. Maxima's electric bicycle adopts the control system developed in cooperation with Xi 'an Jiaotong University. Over time, the system will consume red bean batteries and two-component photocurable coatings. The existing products have obtained many certifications such as CE and GS.
The company strictly implements the QCC quality control system internally, implements the CS market operation mode externally, adheres to the management policy of "high quality and high efficiency", and continuously improves the quality of employees and products through measures such as "5S" management, "quality monthly project" and "fine chemical engineering". This era calls for brands, but can all brands that rush in the "brand wind" become real brands? Hundreds of years ago, Mencius said, "If Heaven wants to be a great servant to Sri Lanka, it must first suffer its mind, work its bones and muscles, starve its body, empty its body, and do things in disorder." . In the end, it will be those brands with lofty aspirations, sufficient persistence, continuous adaptability and innovative ability. They are resourceful and can quickly respond to various challenges; They have strong determination, can experience the temptation and test all the way, and finally become a few strong people on the brand runway.
Today's "market" is a Bole with a "swift horse". Although it is still young, behind this "stage" is the success of Maxima's brand strategy, its precise positioning and the infinite value potential of the brand itself. To create a brand, we must first have a good name, and the "Maxima" brand has such a unique advantage. The word "a swift horse" was first found in Buju, a Chu poem: "Ning 'ang is a swift horse". Later, China's official history mentioned the swift horse many times, such as Historical Records Zhao Shijia: "Ride a swift horse and attack." The literal meaning of a swift horse is very clear, that is, a good horse that travels thousands of miles a day and 800 at night. "Maxima" not only has profound historical and cultural heritage, but also symbolizes speed and quality, conveying the spirit of courage, tenacity and perseverance. "Maxima" contains the praise of capable people and the embodiment of the strong.
Only when a brand has a unique cultural accumulation can it have continuity across time and space. Maxima, a brand name full of passion and vitality, has this valuable feature. Zhou Haijiang, the representative of the 17th National Congress, secretary of the Party Committee and president of Hodo Group Co.,Ltd. Co., Ltd. pointed out that as an intangible asset, the brand value of Maxima has exceeded 2 billion yuan. It is necessary to concentrate superior resources and make great efforts to promote Maxima's brand, so as to make Maxima a a high-grade and high-quality brand. In the electric vehicle industry, Maxima not only has a resounding name and far-reaching influence, but also comes from a famous family and has incomparable advantages over other brands.
Maxima electric vehicle is the pillar product of Hodo Group Co.,Ltd. Co., Ltd., a top 500 enterprise in China. Hodo Group Co.,Ltd. Co., Ltd. is a key enterprise group in Jiangsu Province and one of the pilot enterprise groups in the State Council 120. It is precisely because of the rich and beautiful meaning of "Maxima" that Hodo Group Co.,Ltd. Co., Ltd. had foresight and registered the trademark of "Maxima" as early as 1997. In 2002, it was authorized by Dongfeng Da Yue Kia Motors Company. As such a well-known enterprise at home and abroad, all its products are destined to be superior to other brands with a high starting point and competitive advantage from the beginning.
Zhou Haijiang pointed out that what red bean people need to do is to promote a massive brand project and enrich the connotation of internal brands, so that the overall brand effect of Maxima can continue to develop. He believes that with the gradual maturity of the industry and the improvement of various national policies, small and informal enterprises will be eliminated by the market, and some large enterprises with strong strength and formal management will certainly have the last laugh. Maxima's goal is to become a leading brand in the industry and pay attention to sustained and steady development, so Maxima faces more opportunities. And Maxima has the strong backing of this big tree of Hodo Group Co.,Ltd. Co., Ltd.. These are the competitive advantages of Maxima brand.
It is also from a famous family, so the Maxima electric car has pushed itself to a high springboard from the beginning, "aiming at a thousand miles is better than one horse", and its development path is destined to be a great project rather than a small bump. Instead of slowing down, it has the courage to explore and keep making progress. After several years of market operation, the market influence and brand awareness of Maxima brand have been greatly improved. Faced with good development opportunities, Maxima people calmly analyze, react quickly and act quickly, and firmly take the road of "brand marketing and technological innovation simultaneously".
First of all, the brand was integrated and merged, and a unified CI system was launched, and a brand store with a unified image was established throughout the country, and the brand image of Maxima was established. At present, Maxima has built sales outlets covering major cities in China, and at the same time, it has formed multi-channel sales channels such as supermarkets, group buying and foreign trade on the basis of specialty stores. Moreover, Maxima people make full use of the effects of exhibitions and various social welfare activities at home and abroad on brand communication, show the strength of enterprises and promote brand image. For example, when Maxima Electric Vehicle opened in Wuxi store, Maxima Love Donation Fund was jointly established with Wuxi Red Cross Society, which reflected Maxima's humanistic care for the disadvantaged groups and strengthened Maxima's good brand image.
Secondly, carry out marketing innovation. Maxima has formulated different marketing strategies and personalized services for different customers and deepened the market. A typical example is that Maxima Locomotive creatively introduced "3 15". "3" refers to three schemes that are beneficial to consumers, including safe passage scheme, worry-free travel scheme and replacement scheme. "1" refers to the one-car policy of the dealer's "Qianliyi" commercial through train. "5" refers to five principles, including lifelong service principle, zero-distance service principle, non-profit service principle, response service principle and mobile service principle.
Maxima, as a high-end brand, currently adopts the sales form of combining dealers and specialty stores. Due to the company's accurate positioning and eye-catching image design, the performance of Maxima store is gratifying. Now the monthly sales volume of a single store is nearly 100 units. The relevant person in charge of Maxima electric vehicles said that for a long time to come, we will focus on market development, speed up the construction of specialty stores, radiate sales outlets by mode, and realize the unified image of Maxima specialty stores in the country.
A successful brand is inseparable from the support of technical force. With the rising costs of land, energy, raw materials and labor, the only way out for enterprises is to grasp the initiative of market competition through technological innovation and development of new products. In order to gain an advantage in the core competitiveness of technology, Maxima Electric Vehicle has invested heavily in building a few mechanical technology centers in the industry, and relying on the research and development strength of this technology center, it has carried out independent innovation and continuously developed products with high added value and marketable market.
According to Mr. Wang Xiaojun, the head of Maxima brand, Maxima set up a technology research and development center because of its manufacturing concept of high starting point, high quality and service for users. It has advanced vehicle production line and sophisticated whole-process inspection equipment. Maxima electric vehicles are being put on the market at the rate of 8-9 new products every month. Up to now, more than one patent 100 has been applied. No pains, no gains. Maxima's efforts in technological innovation have been rewarded accordingly, and the "visible energy recovery" technology launched by Maxima electric vehicle has been unanimously recognized by the participating experts and has become a leader in the industry. The existing products have obtained many certifications such as CE and GE.
Towards the birth of a large-scale Maxima electric vehicle industrial park
20061October 23rd, 10, is a special and important day. Because of this day, the foundation laying ceremony of Maxima Electric Vehicle Industrial Park and the launching ceremony of one million vehicles were held grandly. Wang Fenghe, Chairman of China Bicycle Association, the Standing Committee of Wuxi Municipal Committee and many other leaders, as well as many cadres and employees of Hodo Group Co.,Ltd. Co., Ltd. witnessed this historical moment. In order to be stronger and bigger, and to be a well-known brand of electric vehicles, Maxima officially began to build an electric vehicle industrial park.
The planned Maxima Electric Vehicle Industrial Park covers an area of 6.5438+0.2 million square meters, and has complete supporting system factories such as electric vehicles, batteries, frames and technical centers.
The electric vehicle industrial park will form a large-scale comprehensive base integrating product production and research and development.
In order to make the Maxima Electric Vehicle Industrial Park form a scale in the shortest time, Maxima first comprehensively integrated and upgraded the existing electric vehicles, batteries, frames and other production plants, on the one hand, improved the supporting system and production supply chain; On the other hand, expand the assembly line and increase production capacity. By the end of this year, a new production workshop covering an area of 24,000 square meters will also be completed, and eight new vehicle production lines will be put into operation. In 2008, the electric vehicle industrial park will form an annual production scale of one million vehicles.
Thick accumulation and thin hair, aiming at a thousand miles. It is precisely because Maxima electric vehicles aim at the industry-leading brand goals, emphasize their own responsibilities and missions, highlight lasting brand projects, and pay attention to product quality that consumers feel cordial. Therefore, Maxima electric vehicles are determined to develop on a large scale while becoming stronger and bigger. The construction of Maxima Electric Vehicle Industrial Park marks that Maxima is stepping into a new round of development, and a new picture of Maxima Electric Vehicle Industrial Park is slowly unfolding. Maxima is attracting more and more attention on the stage of market competition. We are looking forward to galloping forward and invincible ... this is the world's first fuel cell bicycle that can really be put into commercial use. The fuel cell used in it has made a breakthrough in power density, system reliability and service life. Moreover, most of the key raw materials (membranes, catalysts and bipolar plates for fuel cells) have been localized and have completely independent intellectual property rights for core technologies. This car embodies the progress and breakthrough of fuel cell technology in China since the ninth five-year plan.
Working mode: pure electric (domestic)/supercharged (export)
Weight: 32kg
Continuous mileage: 360 kilometers (domestic sales) /36 hours (export sales)
Motor type: DC brushless motor
Rated power: 180W.
Rated voltage: 24V
Undervoltage protection: 21.5 0.5v.
Driving noise: < 60Db