Huawei uses domestic BOE screens for two reasons: First, it is of positive significance for supporting domestic manufacturers, expanding domestic related industries and not being stuck by foreign companies such as Samsung. The second is to save money and pursue better profits.
The problem is that if Huawei uses domestic BOE screens in mid-to high-end mobile phones, it should not, and it is understandable to use them in low-end mobile phones. The screen belongs to the first entrance of human-computer interaction. Huawei's choice will seriously affect the consumer experience. The same price is to cut corners. We should expose and criticize this phenomenon. After all, there is competition and criticism to make progress.
Xiaomi actually mentioned a rarely mentioned screen parameter from Xiaomi 9 Pro 5G last year, which is the primary color screen. Of course, although it was put forward by Xiaomi, the screen quality of Apple and Samsung will not be worse than Xiaomi. By this year's Xiaomi 10 and Xiaomi 10 Pro, the primary color screen and screen quality of Xiaomi have been improved through various efforts on the screen last year. One plus employees also said that Xiaomi 10 Pro has a strong screen. But this has always been used by Xiaomi in the high-end flagship. In the mid-range products, we all know that the cost is limited, so the mid-range products do not have this quality.
Today, Xiaomi mobile phone and Lei Jun are talking about one thing, that is, Xiaomi 10 Youth Edition is also like this. Xiaomi officially announced that the Samsung OLED screens used in Xiaomi 10 Youth Edition are still set one by one. The screen parameters are also very strong. When it comes to the primary color screen, the δ E value reaches 1. 1, and JNCD is also controlled within 0.7, which means that the screen has achieved a very professional display effect. Therefore, it is very rare for Xiaomi to use piece-by-piece training on mid-range products now.
However, the problem is coming. Huawei and Glory, the recently controversial Huawei P40 Pro and Glory 30 Pro series, did not mention the screen parameters, only said that the screen height is not high, and did not say more detailed parameter configuration, such as screen color and so on. Therefore, it has not been done in the top flagship of Huawei and Glory. Xiaomi has done it in mid-range products, which is not easy.
Although the processor of Xiaomi 10 Youth Edition is not very powerful, it seems that Xiaomi has made great efforts on other parameters, such as screen, camera and linear motor, which means that the price of this mobile phone will not be very cheap, so how much do you think it should be sold? It is reported that it is 2299 yuan at present. Do you think it is expensive?
It is getting closer and closer to the release of Xiaomi 10 Youth Edition mobile phone, and more and more news about Xiaomi 10 Youth Edition is disclosed. Recently, Lei Jun, president of Xiaomi, said that the screens of Xiaomi 10 Youth Edition are all "AMOLED diamonds arranged, and each piece is professionally trained, which is definitely a good screen". Xiaomi 10 Youth Edition mobile phone is a mid-range mobile phone of Xiaomi, and each screen will be tuned one by one. Why don't Huawei's high-end mobile phones do this? I will make a detailed analysis for you below.
At present, the pixel arrangement of OLED screen is divided into two ways, one is diamond arrangement and the other is Zhou Dongyu arrangement. The diamond screen is mainly produced by Samsung, and the Zhou Dongyu screen is mainly made by China, such as BOE and other screen manufacturers.
Although the arrangement of pixels has a certain influence on the display effect of the screen, it is invisible to the naked eye unless it is observed through a microscope. So when you buy a mobile phone, you don't need to pay attention to the arrangement of the screen. We can't look at our mobile phones with a microscope every day, can we?
The screen arranged by "Zhou Dongyu" is not necessarily worse than the OLED screen arranged by Diamond. For example, the screen pixel arrangement of Glory 4T Pro, a low-end mobile phone of Glory, is rhombic, while the screens of some high-end mobile phones of Huawei are Zhou Dongyu. I believe Huawei will not be stupid enough to use a good screen on low-end mobile phones.
Almost all OLED screens with diamond arrangement are produced by Samsung, which is the first company to manufacture OLED, so Samsung has applied for many patents for OLED screens, including diamond arrangement. If other screen manufacturers want to produce OLED screens again, they can't arrange them in diamonds, otherwise Samsung's patent will be infringed. Therefore, domestic screen manufacturers have taken the road of "saving the country by curves", bypassing the diamond arrangement and adopting the "Zhou Dongyu" arrangement.
So you don't have to care what the pixel arrangement of the screen is, just two different manufacturing processes.
Just because Huawei doesn't introduce the parameters of the screen in detail doesn't mean the screen is not good. You can pay attention to the press conferences of Huawei, Samsung and Apple. They rarely introduce the hardware parameters in detail, but talk more about the product experience, because even the best hardware needs to be implemented in the actual experience.
The innovation of Huawei mobile phone on the screen is obvious to all. The "waterfall screen" of Mate30 Pro to the "overflowing screen" of P40 Pro all reflect the innovation of Huawei's mobile phone on the screen. Huawei's mobile phone sales are increasing every year, ranking first in China and top three in the world. In 20 19, Huawei surpassed Apple in mobile phone sales and became the second largest mobile phone manufacturer in the world.
Among domestic mobile phone brands, only Huawei mobile phones use domestic screens the most, and Huawei mobile phones rarely use Samsung screens. In fact, there are two main reasons behind this. One is that Huawei supports the domestic industrial chain, and the other is that Samsung's top-quality screen production is limited.
Support the domestic industrial chain
Although not all components of Huawei mobile phones are provided by domestic companies, and some components are used abroad, compared with other domestic mobile phone brands, Huawei mobile phone components have the highest domestic rate, and other mobile phone brands are basically "one-stop" services in Qualcomm.
Although the domestic organic light-emitting diode screen started late, it has developed rapidly in recent years, and the gap with Samsung is getting smaller and smaller. Huawei is also the first company to dare to use domestic screens on its flagship mobile phone. Without Huawei's support for domestic screens for many years, I am afraid that domestic organic light-emitting diode screens will not develop so fast. BOE is the most typical example. BOE can also produce curved screens now, and the screen for Huawei Mate Xs folding screen mobile phone is provided by BOE.
Samsung's top screen production is limited.
At this time, many people asked why Samsung's top screen production is limited. Don't Samsung want to produce more top screens, so that it can make more profits? From Samsung's point of view, Samsung really wants to produce more top screens, but the luminescent materials for producing top screens are limited. There are only a few companies in the world that can produce this luminescent material. With limited materials, the screen is even more limited.
The top screen produced by Samsung was first used by its flagship mobile phone, and most of the other screens were used by Apple. Samsung and Apple have taken away most of the screens, and the shipments of Huawei's flagship mobile phones are in the tens of millions, which is not enough for Huawei at all, and can only be used by brands with less shipments.
Samsung's screens are not necessarily good, and domestic screens are not necessarily bad. Samsung's screen is also very poor, and the display effect of some Samsung screens is really not as good as that of domestic screens. Huawei has also paid a huge price for supporting the domestic industrial chain. Huawei is not just a company now, but many domestic enterprises. If Huawei falls, it is not just a Huawei company that falls, but a large number of enterprises.
In fact, since a digital blogger exposed the news that Huawei P40 domestic screen mixed Samsung screen. There is a heated discussion on the Internet, and the topic of whether the screen is arranged with diamonds or "Zhou Dongyu" has been very hot.
Because of this, Xiaomi's upcoming Xiaomi 10 Youth Edition has grasped this point and started continuous publicity. Explain that their screens are all Samsung AMOLED screens arranged in diamonds, and each screen has been professionally adjusted.
Obviously, it is staring at Huawei. It can be said that propaganda like Xiaomi has become commonplace.
Xiaomi's routine is specially used for popular science, and how pixel arrangement affects people's vision. As follows:
It is said that the human eye has two kinds of visual cells:
Among them, cone cells include three types: L/M/S senses red/green/blue respectively.
But as an ordinary user, you don't really need to know this at all. Xiaomi officially said that the diamond-shaped screen arrangement can reduce the graininess of the picture, so it is suggested that Xiaomi put a microscope in the Xiaomi experience store for users to have a good look.
In fact, we all know that the fineness of the screen depends largely on the so-called diamond arrangement and triangle arrangement, because the essence of these two arrangements is actually the different arrangement of light-emitting points.
But the fineness of the screen is still pixels per inch of the screen. This is actually easy to understand, that is, whoever has more pixels on the same screen will display more details.
Because of the triangular arrangement design, the display effect of solid color on the same pixel per inch is not as good as that of diamond arrangement.
Of course, in the aspect of solid color display of pixels per inch, triangular arrangement is not as good as diamond arrangement, but triangular arrangement increases pixels per inch, so the problem of solid color display can be easily solved.
Finally, it's not how high the screen of Samsung Diamond is. The quality of our domestic screen is still good. Only when more mobile phone manufacturers use domestic screens can we promote the better development of domestic screens.
This is caused by the different product planning and marketing emphases of each brand.
The first thing to say is that Xiaomi did not pay special attention to screen adjustment from the beginning, but from the listing of Mate20, Xiaomi (including OV and other brands) found that screen quality can become an important point in competition with Huawei. Therefore, relying on the supply chain advantage of Samsung Screen, we will further expand the leading edge in this area, form an important selling point different from Huawei, and strengthen the crackdown. Therefore, it is not surprising that Xiaomi will spare no effort to train every screen and turn it into an offensive sword before Huawei can force BOE to hand over a higher level of O screens on a large scale.
You can recall that before 16, before Huawei achieved such a large volume, what was the core selling point of Xiaomi-Snapdragon chip. Prior to this, the strongest performance in the price range constituted the golden signboard of Xiaomi mobile phone.
Only with the gradual rise of Kirin chip, we can have a round trip with Snapdragon flagship chip provided by Xiaomi, and Xiaomi's advantage on the chip is no longer obvious. At this time, it is urgent to find new power points.
At first, some people speculated that Xiaomi would challenge Huawei's camera, so in 18, he shouted the slogan of turning P20 dry, and later joined hands with Samsung to engage in 1 100 million pixels and so on. It's just that Huawei's advantages in the field of photography are really profound. The precipitation time of Xiaomi camera department is relatively short, and it takes time to polish stacks and algorithms. Therefore, this follow-up strategy has not been successful until this year, as in the case of P40 series.
But I believe Xiaomi OVs must have discovered one of Huawei's current weaknesses, namely the screen. Because in mate8, Huawei was once stuck in the neck by Samsung because of its screen (it should be), it was no longer tempted by the price, but instead formed an alliance with BOE (the worst is lg), so it began to delete the numbers on the screen, which made the current high-end flagship screen particularly awkward, and it will be awkward for a long time.
Screen, which has been successfully verified by 19, is a cost-effective investment that is easier to realize than making a camera, easier to win the favor of users and more accurate to kill friends.
So from the second half of 19, you will feel that Xiaomi's emphasis on screen quality has kept pace with the camera module.
Because this is an important and effective weapon against Huawei, it can also produce great power, especially the mid-range mobile phone is blocked by glory nova.
This is also the reason why Xiaomi attaches great importance to screen quality, which is completely beneficial to the competition in the whole market.
Since Huawei and BOE are deeply bound, it is helpless to wait for it to climb slowly. As a Huawei user, it is bound to endure the side effects of this process for some time.
However, the good news is that from P30 to P40, the display effect of BOE screen has been greatly improved, and Huawei should also make efforts in this regard.
Thirdly, Huawei mobile phones actually pay more attention to battery life and system stability. Especially endurance, is simply the pursuit of abnormal condition.
But the screen is naturally the enemy of battery life. Brighter and more gorgeous screen, higher 2k resolution and refresh rate correspond to faster power consumption, which are all things that Huawei must consider in the face of core sellers-business groups. In other words, the emphasis on battery life will limit Huawei's investment in the screen to a certain extent-unless there is a breakthrough in battery technology.
Different enterprises will have different enterprise philosophies, which will permeate all aspects of products. It is Huawei's choice to maintain battery life and relatively reduce some extreme pursuit of the screen.
As a user, you only need to follow your own needs (do you want a brighter screen or a longer use time? ), choose products whose corporate philosophy is in line with their own interests.
Manufacturers with different positioning should understand their own product ideas from their own enterprise ideas, so as to understand and make correct and rational judgments and choices.
Thank you for reading.
What the subject said is true. Huawei is really "conservative" on the screen. Whether it is the highest-end mate series or P series, the screen has never been Huawei's selling point.
In the previous mate series and this year's P40 series, the screen of Huawei's mobile phone is really not top-notch in front of all new machines in China. And P40 series is a number of screen suppliers, which screen to buy can only be seen by probability.
Then why is Huawei so "conservative" in terms of screen?
Personally, Samsung, the best supplier of OLED screens, cannot provide Huawei with the best screens for the following two reasons: