For the first time, geox invited Sun Li, who became popular among the Queen of the Palace, as the brand image ambassador of Geox to interpret the beauty of elegance and intellectuality. Sun Li's elegant beauty fits the elegance and individuality of Geox.
Italian GEOX (Chinese trademark: Gyrus) was founded by Mr. MARIO MORETTI POLEGATO in 1994, and "breathing shoes" were discovered. The word GEOX comes from the Greek word "GEO", which means the earth under your feet. Taking the unknown "X" as the symbol of technology means the combination of new technology and new ideas.
Geox- breathable shoes, through its new technological innovation of "breathability, perspiration, cold prevention and waterproof", have solved the problem that rubber soles and plastic soles are waterproof and airtight, and leather soles are breathable and waterproof, advocating: comfort and health * * *, bringing consumers a brand-new consumption concept!
Unique place
The success of Geox Group stems from the following unique characteristics, which make Geox Group stand out in the field of Italian and even international footwear:
1. Continue to pay attention to the application of innovative technical solutions created by Geox and protected by patents to its products.
2. Product "cross-market" positioning, there are many kinds of men's wear, women's wear and children's products, and the pricing range is between the markets. GEOX men's shoes belong to the middle and high price range. Based on its great success in footwear products, Geox Group intends to extend the concept of "breathing" to the fields of clothing (especially the shoulders of clothing) and sports and leisure clothing;
3. It has a high brand awareness, because its effective publicity strategy and brand logo with the advertising concept of "Breathing Geox" are well known to consumers.
4. Extensive expansion of the international market. Up to 20 12 12 3 1, 60% of its net sales come from the international market. According to the data of the professional magazine Shoe Wisdom 20 1 1, Geox has become the first brand of Italian leisure shoes and one of the important positions in the world.
5. Distribution of specialty stores. In Italy and abroad, these stores operate according to the distribution structure of each country and form a balance with the multi-brand customer network. These two distribution methods aim to maximize the commercial penetration of each market and promote the Geox brand to the final consumers in a consistent way.
The patents of GEOX products are mainly divided into three patented technologies:
1, patent for rubber outsole
The problem that the rubber outsole is airtight is solved. GEOX's solution consists of three parts: perforated outsole (outsole) and perforated upper layer (midsole). One third of the solution is placed between the outsole and the midsole, and a permeable waterproof patent film is embedded. This film is characterized by air holes, which allow the movement between soles and achieve waterproof and breathable effects.
2. Patent of leather outsole
Can effectively waterproof the leather outsole without affecting its air permeability. In the clothing patent, the patented ventilation system embedded in the clothing can promote the upward movement of sweat and gas and discharge them through the micropores designed at the top of the shoulder of the clothing.
3, sports sole patent
Based on NTE system technology, it can help promote the "breathing" of the whole sole plane. The traditional rubber sole is replaced by a mesh supported by an external frame. This kind of net is combined with GEOX's special breathable film and covers the whole sole to promote the "breathing" of the foot and prevent water, mud and other external impurities from entering the shoe.