Bos's speaker
It is speculated that the patent dispute between Bose and Beats may be the reason why Apple removed the former product. Shortly after Apple announced the acquisition of Beats, Bose initiated a patent lawsuit against Beats, claiming that the latter improperly used its own noise reduction technology. Although the two companies quickly settled out of court and the lawsuit was immediately dropped, the conflict between the two sides still exists.
Bos's speaker
Since Bose is one of the sponsors of the NFL competition, the competition stipulates that other participating earphone brands, including Beats, are not allowed to appear in front of the camera in related activities. This regulation also punished many NFL players who wore Beats headphones to the camera, including Colin Kaepernick, quarterback of the 49ers, who was fined $6,543,800+0,000 for wearing Beats headphones at a press conference.
Bose's headphones
It is possible that Apple just eliminated a competitor with a price range similar to Beats from its own retail channel to focus on promoting the company it owns now. However, considering that Apple's retail stores are still selling headphones from other competing brands, including Bowers &; Wilkins, Urban Niels, RHA, Sennheiser, etc. The removal of Bose products looks more like a targeted move.
Bose's headphones
It is also reported that due to the plan to launch AppleWatch early next year, Apple will soon remove all Fitbit products from its retail channels, but the company's products and other fitness tracking devices are still on sale.