Capital, technology, channels and business models are not real barriers to competition for enterprises. Only by finding your own differentiated advantage positioning, making your own brand equivalent to this positioning keyword in the minds of consumers, and becoming the spokesperson of a new category or new function, can we establish a real moat for enterprises. Brand strategic positioning consulting company is an organization that focuses on brand strategic positioning and systematically helps customers win business.
Second, how to judge whether a brand strategic positioning company is reliable?
To judge whether a brand strategic positioning consulting company is reliable, we mainly consider two dimensions: professionalism and experience. On the one hand, whether the company's project management team has a professional and systematic brand methodology; On the other hand, it depends on how many projects they have practical experience and what projects they have done with well-known customers, especially paying attention to the landing effect of brand planning. Planning that can't land is empty talk and a waste of money!
Third, the domestic head brand strategic positioning consulting company
Head brand strategic positioning consulting company has made great achievements in popularity, super case and method system. Customer groups are often customers with annual sales of more than 654.38 billion, and the service fee is generally not less than one million, which is suitable for large enterprises with sufficient budgets.
Trout strategic positioning consulting company
Trout is the originator of brand positioning theory, and almost all strategic positioning consulting companies have derived their own theories on this basis. Positioning theory requires enterprises to occupy a truly valuable position in the eyes of customers, stand out from the competition and become the first in a certain field, thus leading enterprises to operate and win better development.
Headquartered in Shanghai, trout has served customers such as Jiaduobao Herbal Tea, Dong 'e Ejiao, Xiangpiaopiaopiao Milk Tea, Tai Fang Kitchen Appliances, Chehaoduo Group, Langjiu Group and Laoxiang Chicken.
Shanghai Huayu Hua Enterprise Management Consulting Co., Ltd.
Huahehua is famous for its super symbols, and it is the first systematic marketing ideas in the local marketing field. But in the past two years, they have been troubled by the negative voice of "not understanding aesthetics and being very rustic". The principle of super symbol is to enlarge the reasons for buying with the help of super symbol, so that goods and brands can parasitize in a certain cultural matrix and communicate with consumers at the first time when they are put on the shelves.
Huahua is headquartered in Shanghai, and its brands include Laoxiang Chicken, Hanting, Xibei, Haidilao and qiaqia.
Shanghai Ye Maozhong Marketing Planning Co., Ltd.
Ye Maozhong is good at integrating marketing communication planning, creating conflict marketing strategies, emphasizing insight into demand from conflicts and finding effective marketing tracks, so that marketing will not be confused by superficial market segments.
Headquartered in Shanghai, Ye Maozhong has served brands such as Jiuyang, Mawei, Zhihu, Lanhaiwu, Wujiang Zhacai and Franlinka.
Fourth, the domestic central brand strategic positioning consulting company
Zhonghuan brand strategic positioning consulting company has certain strength and customer base. Generally, the team is supported by several leading figures. The accumulation of methodology is not as good as that of head brand planning company, but its advantage is high cost performance, and the service fee is generally not more than one million, which is suitable for small and medium-sized enterprises.
Jin Kui Da Brand Management (Hangzhou) Co., Ltd.
Daan brand marketing consulting is good at systematic brand planning and design, and establishes brand leverage theory. Emphasizing the brand is two things. One is to find the overwhelming and differentiated advantage value that can incite the market according to the core resources and market experience of the enterprise. The second is to concentrate resources, make strategic matching around their own advantages and values, carry out systematic image design and brand promotion, and do a good job in brand decisive battle.
Daan has offices in Shanghai and Hangzhou, and has served brands such as Yangshengtang, Kangbain, Buerjia, Kungfu, Green Tea, Kaiyuan Group, State Grid and China Merchants Group.
Jihe brand integration design consulting company
Integrating and innovating the patent system with the original brand, emphasizing the construction of the strongest brand gene at the bottom, the brand system tools developed successively include: brand gene sequence, brand creation map, EnvDPTM brand promotion environment, etc.
Jihe has offices in Guangzhou, Chengdu, Beijing and Shanghai, and has served brands such as Tongrentang Health, China Post, Tomson Bianjian, Jianyi, Seven Days Hotel and Shilin Wood Industry.