I. iPhone 1-3
Back in 2007, the first generation of iPhone was released, which surprised the mobile phone industry at that time. In terms of color design, the back cover adopts fashionable black and gray color scheme, and the shell adopts anodized aluminum alloy, which changes the popular flip slide design at that time and is equipped with a 3.5-inch capacitive multi-touch screen, which is exquisite and atmospheric, and can be called a classic design.
The colors and designs of iPhone 3G and 3GS seem to be more conservative. The back cover is made of plastic, and two color schemes are introduced for the first time, and the classic black and white solid color design. Generally speaking, the changes in design are not great, but more functional.
Second, iPhone 4.
The arrival of iPhone 4 can be said to be a historic and significant moment in the history of mobile phone development. The color is still black and white, but the difference is that the front panel and the back cover adopt the same color design, such as the classic white front and back cover scheme. In terms of appearance design, it changed from the past, adopting straight 2D frame modeling, and boldly adopting front and rear double glass bodies +CNC stainless steel middle frame technology (at that time, the cost and complexity were high). This phone can be said to be the most memorable and classic model for most iPhone users.
Third, the iPhone 5 series.
Entering the era of iPhone 5 series, I believe that the most famous thing is the appearance of the "local gold" color scheme of iPhone 5S, which impressed many people. This is a brand-new color scheme launched after the release of iPhone, which breaks the traditional black-and-white design, adopts magnificent champagne gold and makes a two-color design with white. Why is it called "local gold"? Because this color was hard to find in those days! The price was once fired to 20 thousand+!
At the same time, the iPhone 5c launched at the same time adopted a multi-color design scheme, such as white, blue, pink, green, yellow and so on. The overall texture is still much worse.
Fourth, iPhone 6 series.
Since the local gold fire, Apple has deeply felt the second change brought by color marketing, and then set its sights on designing new color schemes. IPhone 6s rose gold was born. This color is mixed with some pink ingredients and looks a little pink. For a time, this color scheme was popular all over the world, and the sales volume increased greatly. IPhone 6 series is made of integrated aluminum alloy, and the glass cover is designed with 2.5D micro-curvature.
Verb (abbreviation for verb) iPhone 7 series
Entering the iPhone 7 series, Apple brought a new bright red color scheme with high color saturation and full of passion. It was first introduced at that time and later became one of the conventional color schemes.
However, the most famous and unforgettable iPhone 7 series was the very popular high-gloss black model (the influence at that time far exceeded the matte black version). Anodizing and polishing (including fine polishing, oxygen polishing and mirror polishing) are adopted instead of the usual matte process. At that time, apple lowered its requirements, and the yield of bright black was only about 50-60%. The two main polishing processes are 3D rotary polishing and 3D special-shaped surface magnetorheological polishing, which can achieve glass-like smooth and delicate texture and 3D mirror effect.
6.iPhone 8 and iPhone X
IPhone 8 and iPhone X were released in the same year (2065438+September 2007), which is an important year for Apple to enter the era of full screen and change the material of the back cover. IPhone 8 adopts anodized aluminum alloy middle frame+double-sided glass, while iPhone X is PVD stainless steel middle frame+double-sided glass design. The color design has been reduced a lot. There are only three colors, and new colors have been added: gold and dark gray.
It is interesting and worth mentioning that there are no black and bright black models released this year, and the champagne gold and rose gold of the fire have also withdrawn from the historical stage. This paper focuses on the details of Apple's control over color design. The cancellation of black is probably because the black model of iPhone 7 is selling too hot, so suspending black can not only impact the original market, but also keep the color layout of existing models in the market perfect. Another factor is that this year happens to be a year of material upgrading (from metal to glass) and full-screen launch. The focus of Apple's design is not color, but technological innovation and the re-layout of supply chain.
Seven, iPhone XS and XR
IPhone XS is designed with stainless steel middle frame and double-sided glass, and there are only three colors: gold, silver and dark gray. Among them, this unique golden color was the main color that was first promoted that year.
At the same time, the released iPhone XR once again brings multi-color design, including black, white, blue, yellow, coral, red and so on. , lively and lively, giving consumers more choices. Pay tribute to the 5C of that year, but the texture has been greatly improved. This also paved the way for the full-color series design behind the iPhone.
Eight, iPhone 1 1 series
Since iPhone 1 1, colorful color schemes have been adopted by Apple, but each generation of new machines always has a representative new color scheme released at the same time. The very popular new color at that time was the dark green in the iPhone 1 1 Pro series. With the frosted texture of AG glass, under the irradiation of light, dark green is as bright as halo, which makes the whole back cover look more vivid and delicate, and goes up a flight of stairs. It is understood that the demand growth brought by this color is extremely significant, and the market sales volume is also extremely considerable.
IX. iPhone 12 Series
IPhone 12 still uses multi-color matching, and non-Pro series introduces six colors, namely black, white, red, green, navy and purple (released in the second year); Pro series has four colors: graphite, silver, gold and navy.
Among them, sea blue is the dark green of iPhone 1 1, which belongs to the newly introduced color scheme. This color, also known as "IKB", is a patented color. It was once called the purest blue in the world, with an RGB ratio of 0:47: 147. Strong visual impact and high color saturation are called ideal blue and absolute blue.
Gold uses a specially customized coating technology called high power magnetron coating technology. This precise combination of color and craftsmanship brings the value of "local gold" to the extreme and looks very high-end.
In the spring of the following year, a brand-new purple was released, which is very dynamic and belongs to the seasonal color.
X.iPhone 13 series
IPhone 13' s non-Pro series * * * has five colors: pink, blue, midnight, starlight and red, and the new "macho powder" color matching has become the object of ridicule. Pro series has four colors: Far Peak Blue, Silver, Gold and Graphite. Among them, the far peak blue color scheme was added, and the blue color was adjusted, which reduced the plastic texture of the previous generation and once became a hot color scheme. It is worth mentioning that the back cover of non-Pro series adopts different shades of design, which is highly recognizable and personalized.
XI。 IPhone 14 series
This is a new model just released this year. In terms of color design, non-Pro series includes five colors: blue, purple, midnight, starlight and red. Pro series has four colors: deep purple, gold, silver and deep hole black. Compared with previous years, the new color scheme is deep purple, which is more advanced in texture and deeply loved by consumers. The first two generations of macho powder, far peak blue, and even night green are gone.
Obviously, the brightness saturation of the newly released deep purple is low. The author briefly analyzes the deep meaning behind this: this color can create a luxurious, deep and steady feeling, and at the same time change the color to be more neutral and can be neutral. From the marketing point of view, it is safer and easier to promote sales. Actually, it's true. This purple has become a hot search list as soon as it is released, and it has a high degree of attention. No accident, otherwise it will become a "hot explosion."