When creating a TV series, we should pay attention to the following aspects.
1, set the tone for the corporate promotional film.
To make a promotional film for a runaway enterprise, we must first determine an overall tone. The so-called tone is the core content or central idea you want to express. Such as "patented technology", "core competitiveness", "interesting products" and so on. The tone determines the way to deal with various details in the shooting of corporate promotional films. A thoughtful corporate promotional film does not lie in how long it is, but in the overall impression and sense of customers after watching it. It is best to set only one theme, one tone, and too many ideas will make people feel messy and make customers feel inaccurate. In order to leave a clear and deep impression on customers, the planners in the early stage must refine and concentrate all kinds of information and set a clear shooting tone.
2. Good commentary is the soul of corporate promotional film production.
Commentary is a link that needs attention in copywriting. Corporate promotional videos usually take about 5 minutes. For small and medium-sized enterprises, the budget of corporate promotional films is generally limited, and it is impossible to create a strong sensory experience visually. At this time, copywriting will play an important role. Under the guidance of the general tone, copywriting should systematically reflect all aspects of the enterprise and strive to establish a solid trust relationship with the target customers.
3. The creation of corporate promotional videos should have unique and novel shooting ideas.
As we all know, there are five kinds of corporate propaganda films, one is corporate propaganda film, the other is corporate image film, the other is corporate theme film, the other is corporate history film and the other is corporate culture film. At present, most of the corporate propaganda films shot by film and television production companies have formed a fixed routine, and a large number of mediocre and fast-food materials have been reused. If you want to shoot a free and unrestrained propaganda film, you must have your own creativity and your own shooting ideas, and you can't blindly pursue short, flat and fast. In the process of shooting, you should show different feelings, so that customers can feel your corporate culture and humanized management atmosphere.