Second, the source of information:
20 17 065438+ 10/3? People's Daily reported: Why did Meizu and Qualcomm reconcile? ?
At the end of 20 16, Qualcomm, the developer of standard essential patent in communication field, finally reached a patent licensing agreement with Meizu, the last nail house in domestic communication field. According to the agreement, Qualcomm granted Meizu a paid patent license to develop, manufacture and sell CDMA2000, WCDMA and 4G LTE terminals worldwide. The patent fees payable by Meizu in China are consistent with the terms of rectification measures submitted by Gaotong to the National Development and Reform Commission. The agreement resolved all patent disputes between Qualcomm and Meizu in China, Germany, France and the United States.
Tao Te Ching said: misfortune is a blessing; Happiness lies in misfortune. The author thinks that the reconciliation agreement between Qualcomm and Meizu after the tense situation is a band-aid, a pragmatic decision of "exchange of friends and enemies" and a dialectical game of interdependence and fate change.
For Qualcomm, it seems to be a "loss" to agree to pay the US$ 975 million anti-monopoly fine issued by the National Development and Reform Commission in 20 15 and reduce the patent license fees for 3G and 4G terminals sold in China. However, under this new "rules of the game", more than 120 domestic mobile phone brands have re-signed patent licensing contracts with Qualcomm. This shows that Qualcomm has reached patent agreements with most mobile phone companies, and its business model of charging licensing fees has been gradually recognized.
For Meizu, although the settlement will pay a higher amount of patent licensing fees, overall, the advantages outweigh the disadvantages for four reasons:
First of all, at this stage, Meizu lacks patents on core technologies such as processor chips, which makes it impossible to bypass Qualcomm. If Meizu and Qualcomm have been deadlocked on the issue of patent authorization, Qualcomm will certainly continue to launch a series of "rights protection" actions against Meizu, including litigation, in addition to the lawsuits already initiated against Meizu in the United States, Germany and France. At present, the sales of smart phones in China are saturated. If Meizu's overseas market expansion encounters "encirclement and suppression" in Qualcomm, its situation will be in jeopardy.
Second, Meizu used to use consumers' demands as a shield, but its "bitter plan" speech on the consumer front has not been widely supported by public opinion, and even considered by many people in the industry as a retrogression of ideas. Meizu must achieve "self-salvation" through active efforts.
Third, the signing of the patent licensing agreement has cleared a big obstacle for Meizu's next development. Meizu released more than a dozen new models. Due to the patent dispute with Qualcomm, Meizu not only encountered many obstacles in the sales process, but also lost many existing users due to the patent "encirclement and suppression" in Qualcomm. The smooth negotiation with Qualcomm on an equal footing until an agreement is finally reached will help Meizu to better focus on products and focus more on product research and development and industrial transformation and upgrading.
Fourth, Meizu has always been mainly based on MediaTek chips, which also leads to its inability to erase the brand of low-end brands left to the market and users. With the signing of the agreement with Qualcomm, Qualcomm's standardized technology and high-performance chips can help Meizu build brand-new products and services, and create opportunities for Meizu to change its current predicament and compete in the high-end market. In 20 17, the speed of domestic mobile phone manufacturers going to sea will be further accelerated, and one of the biggest problems encountered in this process is patent barrier.
Therefore, whether domestic mobile phone manufacturers directly export products or build factories overseas for production and sales, they must conduct patent analysis, early warning and evaluation, and reserve enough high-quality patents in the target market, otherwise patent litigation and market dilemma will be inevitable in the fierce market competition. (Dong Xinrui)
(Source:/n1/2017/013/c136655-29021916.html)