The beginning of autumn not long ago, I believe everyone’s circle of friends was flooded with the first cup of milk tea in autumn. Recently, the first body lotion of autumn has also been on the screen. It is the new autumn product from the half-acre flower field, the half-acre flower field double moisturizing body lotion. A touch of lasting fragrance, 24H long-lasting moisturizing. In order to solve the problem of dry, rough, flaky and flaky body skin in autumn and winter, RIVETOR technology is specially developed to repair the body's skin barrier and achieve long-lasting moisturizing.
Enter the body care track and create a leading domestic brand of body care
In the current concept of skin care of consumers, facial care can no longer meet their needs, and body skin care has also changed. becomes more and more important. With the continuous upgrading of consumption, body care products are also emerging in the beauty market. According to data from Taobao and Tmall, the sales volume of body care categories from May 2019 to June 2020 was nearly 110 million, and the annual GMV amount was 7.5 billion. In 2020, China's hair and body care market size was 78.3 billion, a year-on-year increase of 1.7%. With the development of the skin care market, body milk products have also become a fashionable choice for many young consumers.
Half Acre Flower Field has been deeply involved in the field of body care, and has successively launched a series of high-quality products such as body lotion, scrub, and hand and foot masks. In 2019, it became the No. 1 domestic brand in body care product sales on Tmall. It also won the No. 1 domestic product in Tmall 618 body care products for three consecutive years and the No. 1 domestic product in Tmall Double 11 body care products for two consecutive years, becoming a body care brand. A dark horse in the field of nursing.
Constructing its own R&D system and refining skin barrier repair technology
These achievements of Half Acre Flower Field are inseparable from the painstaking research on consumers and products. It has been established in Guangzhou and Shanghai We have established our own R&D laboratories in , Beijing and Jinan, with nearly 100 R&D personnel, most of whom have introduced talents for the biopharmaceutical industry. "Skin care with flowers" is the brand concept adhered to by Ban Mu Huatian. It has its own rose and peony cultivation and planting park, plant raw material development laboratory and raw material production factory, and is committed to ensuring the quality of raw materials from the source of raw materials to the optimization of production processes. The launch of a new body lotion focusing on RIVETOR is the culmination of half an acre of flower fields’ long-term investment in research and development.
RIVETOR skin barrier repair technology is a patented skin barrier repair technology developed by Huatian Laboratory. It is compounded with natural plant oils to achieve a strong barrier and resist irritation and damage. This research realizes the full-link development and implementation of skin barrier repair technology from raw material cultivation, production to efficacy verification.
Half an acre of flower fields were searched across the country to screen a variety of natural vegetable oils. With Danfeng Peony seed oil as the core, it is compounded with oat kernel oil and rice bran oil to synergize and form the best compatibility. Among them, the Danfeng peony comes from Heze, Shandong. After nineteen cold-pressed fresh extraction processes and fresh-keeping and antioxidant technology, the peony seed oil produced is the finest oil and has obtained an invention patent. (Invention patent number: ZL201910069632.6)
Simple but not simple, 24H moisturizing body lotion
The products of Half Acre Flower Field are all based on consumer needs and have been researched. After receiving requests from more than 900 consumers, Ban Mu Hua Tian discovered that the main demand of consumers for body lotion is long-lasting moisturizing and moisturizing. Especially in autumn and winter, many consumers have problems with dry, rough skin, flaking and flaking. . The most fundamental reason for dry skin is the lack of stratum corneum. Researchers at Half Acre Flower Field also found that the skin moisture content and transepidermal water loss rate are different in different seasons, different people, and different parts of the human body. The moisture content of the face is significantly higher. higher than the body. Based on this, Banmu Huatian has specially launched a moisturizing body lotion for autumn and winter - Banmu Huatian Moisturizing Body Lotion to help consumers deal with dry skin problems in the dry environment of autumn and winter.
Half Acre Flower Field has gone one step further, making the product achieve 24-hour long-lasting moisturizing effect. Third-party efficacy testing data shows that Ban Mu Hua Tian Moisturizing Body Lotion has obvious moisturizing, nourishing and repairing effects. It can provide 24-hour long-lasting moisturizing, make the skin more delicate and elastic, improve dry and itchy conditions, and improve skin barrier ability and tolerance. Sex gets better.
This is all thanks to the excellent product solutions of Banmu Flower Field Laboratory, which uses plant essence oil moisturizing technology to achieve skin moisturizing function.
RIVETOR, the original compound ingredient of plant essence oil created by Half Acre Flower Field, repairs the skin barrier and resists irritation and damage. Only other ingredients can effectively act on the skin and solve the problem of dryness and itching: squalane replenishes the sebum film, ceramide, free fatty acids, and cholesterol repair Protects intercellular lipids, shea butter moisturizes and moisturizes the skin, and panthenol enhances skin immunity.
Join hands with Yang Yang to use flowers for skin care and bloom the energy of natural plant extracts
Half an acre of flower fields have always adhered to the natural plant concept of "skin care with flowers" and have deployed 10 avenues and organic botanical gardens across the country, including Glass roses from Jinan, Shandong, peonies from Heze, lavender from Ili, jasmine from Hengxian, Guangxi... ensure product quality from the raw material side. The Beirun Body Lotion launched this time still maintains the all-green level of the beauty practice formula, and ensures that 93% of the ingredients are from natural sources, and more than 10% of natural source plant essential oils. After third-party testing, there are zero allergies and zero adverse reactions, allowing consumers to use it safely and with confidence.
In addition, Half Acre Flower Field cooperates with cutting-edge domestic perfumers and top international fragrance companies to reproduce a variety of natural floral fragrances, bringing natural fragrances into products to give consumers an immersive product experience. The body lotion products launched this time have two natural and pure fragrances - Pillow Rose and Garden Jasmine, which bring consumers into the artistic conception of natural flower fields, making every skin care experience feel like immersed in nature. Comfortable and pleasant.
Since the official announcement of body care brand spokesperson Yang Yang in May 2021, Half Acre Flower Field has been singing all the way. It has made great progress in terms of brand tone, product structure and business scale. With progress, Half Acre Flower Field is becoming more and more stable and confident in the field of natural plant body care.
In fact, from the beginning, Half Acre Flower Field has always adhered to the original intention of natural plants. It has unique advantages and has gradually formed a strong brand moat. With long-term investment in research and development, the advantages of the product are gradually becoming more and more prominent in the market competition. The launch of this new body lotion is bound to set off a new climax in the field of body care and win the favor of more consumers.