Burberry was founded by Thomas Burberry in 1856. At that time, he was only a young man of 2 1 year old. Its original intention is to provide people with outdoor clothing.
1879, Thomas Burberry, who is in his forties, invented a treasure of the town shop called gabardine twill fabric, which is waterproof, breathable, light and strong, and is very popular among the public.
1888, Gabadian cloth was patented and began to be used in officers' clothing and raincoats at that time.
190 1 year, the first windbreaker designed by Burberry was designated as the senior military uniform of the British army during World War I by King Edward VII at that time, and then it evolved into a famous windbreaker, which established the status of the originator of windbreaker.
brand recognition
When World War I broke out, soldiers of the British army wore trench coats designed by Thomas Burberry to fight on the battlefield. The knight symbol with a shield in his left hand and a flag in his right hand became the origin of the original symbol of Burberry brand.
1924, Burberry created another brand logo: Nova Check (four-color plaid pattern representing Burberry brand). The original Nova plaid only appeared on the lining of windbreaker. With the development of Burberry, this plaid pattern consisting of light brown, bright red and black and white has become the core pattern of Burberry brand. 1967, Burberry officially registered Nova Check as a trademark and applied it to other products of the brand.
On 20 18, Burberry made a transformation, replacing the knight logo with a simple font. The inspiration of the new pattern comes from the "T" and "B" in the name of the brand founder Thomas Burberry. The white "B" and the orange "T" interweave together to form a continuous totem print. This pattern replaces the Nova Check pattern designed in 1924 and is applied to the product.
Reference to the above content: Baidu Encyclopedia-Burberry