Many factors need to be considered in designing a good trademark successfully. The following are some key points:
Study brand target audience and industry
Before designing a trademark, you need to fully understand the target audience and industry. According to different user groups and industries, we need to choose different styles and element combinations to convey brand image.
Highlight uniqueness and identifiability
A good trademark needs to highlight the uniqueness and identifiability of the brand, so that people can quickly associate it with the brand when they see the trademark. A good trademark should be simple and distinctive. Try to keep a single color and composition. It is easy to forget if it is too complicated or too rigid.
Emphasize the ductility of trademarks.
As the core symbol of an enterprise, a trademark should be able to adapt to different scenes and media. Therefore, when designing a trademark, we should consider the size, color, layout and other factors of the trademark, and provide several different versions to choose from.
Pay attention to the readability of trademarks.
Trademarks should maintain good readability, that is to say, the font, font size and description of trademarks should be fine to convey the real brand value.
Application of color
Color is not only a visual sense of beauty, but also an emotional enjoyment for consumers. Therefore, when designing trademarks, we should choose appropriate colors that can stimulate people's deep association and achieve the purpose of brand promotion.
Emphasize copyright protection
When designing a trademark, we should strictly follow the procedures to ensure that the brand and enterprise it represents can be protected by copyright and prevent others from stealing or imitating the trademark. Successful trademark design is not only artistic success, but also needs to consider the practical application value in business.
In short, a good trademark design needs to fully consider brand positioning, target audience and extensive research fields, and pursue uniqueness, identifiability, extensibility, readability and copyright protection. Only by combining the above points and following certain norms and processes can we truly realize successful trademark design.
Zhonghui Design Original Trademark Design Works
The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional trademark design company, hoping to help everyone.