1 Introduction
Many people always think that Simmons is a mattress with springs inside and knots outside. Solid cloth. In fact, Simmons is a person's surname and a brand. It is only because it is so famous that we call the mattress "Simmons".
It is understood that Zalmon Simmons, an American businessman who sells furniture, is the inventor of the world's first soft spring mattress. More than 65,438+000 years ago, people all over the world still slept on hard wooden beds. Many customers complained to Simmons that the bed board was too hard, so he began to think hard about how to make everyone sleep better.
1900, the world's first spring mattress wrapped in cloth was put on the market, which changed people's sleeping habits. Everyone is named after the inventor's surname, and Simmons also established the brand of spring bed in his own name.
2 founder
What is Simmons?
It's a spring mattress. Do you know Simmons is a person's last name? It was a man named Simmons who invented the soft mattress. ? /kloc-More than 0/00 years ago, there was a furniture merchant named Zalmon Simmons in the United States. He heard customers complain that the bed board was too hard and uncomfortable to sleep on, so he used his brain. He tried many methods, such as stuffing thick cotton into the mattress, which was compacted quickly, but it was still uncomfortable. His eyes lit up when he saw the spring made of wire.
So, he bought a batch of iron wire with moderate thickness, wound it with iron wire, woven it into a bed, wrapped it in a strong cloth bag, and lay comfortably on it. ? 1900, the world's first spring mattress wrapped in cloth was put on the market and was immediately praised by consumers. People named it after the inventor's surname.
There are more and more people ordering Simmons mattresses, and the manual operation speed is too slow to guarantee the quality. Mr Simmons asked John Gary, a mechanic, to design a machine. ? It took John three years to finally develop a special machine for processing spring mattresses, which were quickly produced, and Simmons, who slept soundly, entered thousands of households.
A famous brand from America, founded by AxlmonGilberSIMMONS at 1870. Nowadays, "Simmons Simmons" has become synonymous with advanced spring beds.
3 history
Creating a completely relaxed sleeping situation and making consumers sleep healthily and comfortably has always been Simmons' constant commitment to consumers, and it is also the driving force for Simmons' famous bed to strive for perfection.
"Simmons" opened its second store in Hangzhou Sixth Space after Shanghai Huaihai Road Store. Because the founder of this brand is Zalmon? Gilbert? Simmons)! Simmons Simmons, a century-old classic brand with immortal legend, 1870 was founded in Kenosha, Wisconsin, USA.
At that time, people all over the world still slept on the floor or on wooden beds covered with layers of bedding. Mr. Simmons, who is already a great American entrepreneur (Zalmon? Gilbert? Simmons) didn't want to sleep on a hard bed and began to think hard about various ways to improve the bed.
4 birth process
1875, Mr. Simmons read the news in the newspaper about making springs with hand-woven steel wires and came up with the idea of making mattresses with springs. Although the asking price of a spring at that time was $65,438 +02, which was equivalent to two days' wages of workers, Mr. Simmons and nine skilled craftsmen used the principle of spring force and reaction force to create the world's first spring mattress with 1876 the following year. Since then, the history of mattresses and human sleeping habits have been rewritten, and the legend of Simmons has opened a glorious century. A story of lying in Simmons' bed and feeling well asleep has begun to leave traces in historical stories and literary masterpieces all over the world. Zalmon? Gilbert? Simmons was later called "Mr Simmons".
After 1876 created the world's first spring bed, Mr. Simmons later established the brand of spring bed in his own name-Simmons Simmons, and Simmons began to become synonymous with advanced spring mattresses. In China national language dictionary, Simmons is the general name of western-style spring bed, but in Chinese mainland, there is not even a name for spring bed, which is directly called Simmons Simmons.
In addition, the spring bed invented by Mr. Simmons also makes the United States proud in the furniture industry. At the beginning of the 20th century, America was described as "driving around the world with your eyes open and sleeping well with your eyes closed". Therefore, when Mr. Simmons died, Kenosha's shop was closed for one day to mourn him. Simmons Simmons became the world's largest manufacturer of spring beds at 1890 by virtue of its patent and manufacturing technology.
1925, chief engineer Simmons II invented a machine that can mass-produce independent cylinders, which changed the manufacturing history of spring beds. In order to highlight the characteristics of the independent cylinder, Simmons called the independent cylinder Mather &; #8482; (Sleeping Beauty Series), different from the general spring mattress, is easy to oppress the body, make the waist droop and the spine deform. The independent tubular mattress can perfectly fit the curve of the human body, so that all parts of the body can be properly supported, which not only can prevent the spine from bending and deformation, but also will not interfere with each other even when sleeping with people. All aspects received rave reviews, and everyone praised Simmons for sleeping well in his bed. A series of celebrities, including Henry Ford, the wife of President Ross Jr., Edison, the inventor, and Bernard Shaw, the playwright, attended to speak for Simmons. Simmons also began to make special mattresses for royalty all over the world, from American presidents to British royalty. Even Empress Dowager Cixi in China slept on a mattress made by Simmons. At that time, only these nobles could afford Simmons, which made owning Simmons a status symbol.
Even though it has become an unrepeatable myth and legend in the mattress industry, Simmons, the first bed recognized in the world, has not changed its original intention and is committed to improving the quality of human sleep. In the same year that the independent tube and pocket spring were invented, Simmons began to lead a research project to lay the foundation of sleep science. In 193 1, Simmons found that human sleeping posture changes 35 times every night on average. This advanced research also laid the foundation of today's sleep technology. Later, Simmons also began to develop mattresses in the direction of mutual interference in the same bed, so that people can enjoy a high-quality sleep without interference all night. 1995, Simmons Simmons launched a classic "bowling advertisement" to promote sweet dreams; The independent tubular mattress can make people turn over during sleep without affecting the people beside the bed. In the same year, BackCare mattress series was released to advocate the healthy concept of sleep.
Generally speaking, in 2000,/kloc-Simmons, founded 30 years ago, continued his science. Methods To provide the best sleep quality. 200 1 introduced a more durable and sturdy internal structure. Sweet dreams & # 8482; In 2002, revolutionary negative ion fibers were used in mattress manufacturing for the first time, so that people can also absorb fresh natural air when sleeping, and the efficacy of mattresses in improving human health will take a big step forward!
Since the first spring bed came out, Simmons, who has been brilliant for a century, has accompanied countless people around the world to spend every beautiful night. In the future, the legend of Simmons will continue to spread around the world. Simmons has set up sales companies in Hongkong and Shanghai, and started to enter the China market. The establishment of the global Simmons trading platform on the Internet will lead a network storm of Simmons industry in this industry!
5 company philosophy
Simmons has launched a series of famous mattresses, including the classic sweet dream series independent pocket spring mattress, BACCARE &; reg、? Sweet dreams? Black & reg and so on.
Does Simmons insist? With the brand concept of "creating better sleep with scientific ideas", we constantly develop high-quality mattresses, advocate effective and good healthy sleep habits, and help customers get better sleep. Let's review the development of Simmons since 140, and learn about Simmons Sweet Dream independent pocket springs and many epoch-making products, as well as the innovation of mattress manufacturing technology.
6 development process
Simmons 1870 founder Zalmon? g？ Mr. Simmons established his first factory in Kenosha, Wisconsin, USA, which mainly produced wooden insulators and cheese packaging boxes in the early days. 1876 Mr. Simmons decided to change the factory business to mass production of steel wire mattresses, and then reformed the entire mattress production industry.
1889 wire spring mattress with spiral spring. Simmons also improved the production technology of mattresses, accelerated the production speed of spring mattresses, and let more people enjoy better sleep.
James of Simmons 1900? Mr. Marshall successfully designed the prototype of independent pocket spring and registered the patent. At that time, the independent pocket springs were all made by hand, which was expensive and only owned by a few distinguished customers. The world-famous Titanic is one of them.
19 12 Simmons launches wall bed&; Reg bedding. Simmons made it specially for Murphy's company. Murphy? The predecessor of the bed.
19 16 Simmons in Saturday Evening News (Saturday? At night? Post) published a cross-page advertisement, and its first national advertising campaign was officially launched.
19 18 After World War I 1, Simmons first introduced cotton bed cloth mattresses.
19 19 Simmons has factories in the United States and Canada, including San Francisco, Los Angeles, Montero, Toronto, Vancouver, Seattle and Atlanta.
1920 Simmons reorganized the sales process, the retailer was only responsible for the display and sales, and Simmons would deliver the mattress directly from the warehouse to the guest's home within 24 hours.
1925 Chief Engineer Simmons? John? Franklin? Gail. Mr. Wang invented the first machine that can automatically mass-produce independent pocket springs. Sweet dreams? 」? The mattress came out. In the same year, Simmons sponsored the first sleep science research, which had a far-reaching impact on later generations.
1927 American first lady Eleanor; Ms. Ross has been an advertising spokesperson for the "Sweet Dream" mattress for several years. Eleanor even recommended 1929 Simmons in her own radio program, and invited important celebrities to act as advertising spokespersons for Simmons for free, such as Henry; Ford? H.g. Wells? Thomas; Edison? Ancient Grimau; Marconi and George; Bernard Shaw. Simmons mattress.
1930 Affected by the Great Depression of the United States in the 1930s, the home environment of many American families became smaller. So Simmons put forward the concept of combing the mattress, so that a piece of furniture is not only a seat during the day, but also a bed at night, which saves the trouble that the mattress occupies the living space at home.
193 1 Simmons entrusted Harry? m？ Dr. Johnson from Mellon, USA? Institute? Yes? Industry? Study the relationship between sleep quality and bed space, Harry? m？ Dr. Johnson used cameras and other instruments to record the number of tossing and turning during sleep. It is found that during our 8-hour sleep every night, we have an average of 35 tossing and turning activities, which lays the foundation for today's sleep research.
194 1 During World War II, Simmons produced as many as 2,700 different items at the request of the US Army, including parachutes and anti-tank rockets.
1947 Simmons hired an actress like Dorothy? Lamoure and Maureen? O 'Hara is the heroine of the advertisement, which enriches the advertising elements.
Simmons sign
7 mattress index
Some people attribute it to the frequent sex life and high consumption of Americans. However, the once-in-a-century financial tsunami has plunged the American economy, and Americans are increasingly reluctant to "love war", and mattresses have become the most durable consumer goods. This led to the stagnation of Simmons' sales with a history of 100 years, the serious decline in performance, and had to seek bankruptcy protection. Mattress index has become an important indicator for economists to observe the economic boom: when the economy is booming, people are in a happy mood and have frequent sexual life, and soft mattresses naturally sell well; When the economy is depressed, everything goes wrong, but unlike those who know it, they are always poor together, crying and not thinking about the bed, and the sales of mattresses naturally plummet. Life is in bed, love is in bed and death is in bed. People spend more than one-third of their life in bed. Simmons is actually a symbol of American way of life. ZalmonGilbertSimmons is the inventor of the first soft spring mattress in the world. When people all over the world are still sleeping on hard wooden beds, Mr. Simmons, a successful American entrepreneur, began to think hard about how to sleep better. So he developed the world's first soft spring mattress. American life has thus entered the "lathe age", and Americans in Hollywood movies are either in cars or in beds. Open your eyes and drive around the world, close your eyes and sleep beautifully in Simmons bed.
8 bankruptcy protection
On the evening of June 165438+1October16, Beijing time, some media reported that Simmons, an American bedding manufacturer, had filed for bankruptcy protection and the company was sold to two buyers with a transaction amount of about 760 million US dollars.
According to a pre-installed restructuring plan, Ares Asset Management Co., Ltd. and Teacher Private Equity Company (TPC), private equity investment companies under the Ontario Teacher Pension Plan in Canada, will acquire Simmons, headquartered in Atlanta. Previously, Simmons filed an application for bankruptcy protection with the bankruptcy court in Delaware, USA. It is expected that the company will get rid of bankruptcy protection within 60 days. Simmons, with a history of 139 years, is owned by Thomas, a private equity investment company. h？ Lee? Partner? LP. Thomas? h？ Li bought Simmons in 2003 for 165438+ billion dollars. Ares and TPC will become the seventh owners of Simmons in 24 years. In the context of the financial crisis, THL did not make huge profits in this transaction as usual, but it is conservatively estimated that it will also make a profit of $77 million. Wall Street investment banks are also happy about such business opportunities. They raised millions of dollars to arrange transactions and issued bonds to make these transactions possible.
Over the years, many private equity firms have made a profit of $750 million from Simmons. Due to the weak economy, consumers have reduced their spending on big items, and Simmons' sales have fallen sharply. In addition, Simmons also encountered the thorny problem of rising raw material and fuel costs. Simmons pointed out that as of September 26th, the company had assets of 900 million dollars and debts of 654.38 billion dollars.
Simmons also said that the restructuring plan will help the company reduce its total debt to about $450 million, which has been recognized by almost all loan providers and bondholders. Miller? Buckfire？ & amp？ Co and Jia Wei Law Firm (Weil, ghoshal. & amp？ Scabies? LLP) is Simmons' bankruptcy adviser. Goldman Sachs and Cromwell Law Firm (Sullivan? & amp？ Cromwell? LLP) is the consultant of buyers Ares and TPC. The United States is the country that changes soft mattresses most frequently in the world, and the speed of changing mattresses is even faster than that of China. However, the once-in-a-century financial tsunami plunged the American economy, and mattresses became durable consumer goods, which led to the stagnation of Simmons' sales with a history of 100 years and a serious decline in its performance, and forced it to seek bankruptcy protection. SteveFendrich, President of Simmons, commented: "This acquisition contract is the embodiment of Simmons brand value, an affirmation of our strong position in the market, and an affirmation of our investment value in market strategy and business, personnel and operation. " ? He said: "Simmons bedding is one of the unshakable leaders in the industry.
According to this acquisition plan, we will continue to maintain this position, at the same time increase the company's income and continue to maintain our commitment to customers and consumers. This acquisition plan also protects our existing employees, creditors and suppliers. According to the acquisition plan, all Simmons' trade suppliers, employees and senior bank creditors will receive full payment. Simmons' senior non-priority ticket holders will receive a total of $65.438+$90 million in cash compensation in proportion.
Simmons coupon holders will receive a total cash compensation of $6.5438+0.5 million in proportion. ? BennettRosenthal, senior partner of Ares Asset Management Company, said: "Simmons' brand is rich in gold, creative products and strong and experienced management team, which are also indispensable foundations of the industry, all of which constitute attractive investment targets. We believe that in today's turbulent environment, Simmons' performance symbolizes the vitality of the brand. " ErolUzumeri, senior vice president of Teachers'PrivateCapital, added: "As long-term investors, we are looking for companies that have been tested by the market as a whole and have strong franchise brands. According to our core investment standards, Simmons' historical performance is excellent, so we are convinced that this transaction will definitely achieve sustained value growth. "
9 how to choose
Well, Simmons has two criteria,
First, it is suitable for a variety of sleeping positions, which can make people's spine straight and not bent;
The second is to measure pressure equalization with pressure sensor.
When shopping, we should take "comfort" as the theme and master the words "look, stand, press and sleep".
Take a look: look at the brand, look at the craft. There are three kinds of Simmons in the market at present: mechanism and manual system or partial manual system.
The quality of products produced by general modern equipment is more guaranteed, and brand-name products can be purchased. Besides the brand, we should also look at the quality. From the surface to the inside, first look at the surface technology of the mattress, and then look at whether the quilting is fine and smooth, whether the periphery is straight and not rough, whether the thickness of 20 cm is very uniform, and whether the specifications of the width from 90 cm (single bed) to 150 cm (double bed) are accurate.
Two vertical: look at bones and structures. Stand up the flat Simmons mattress to see if it is deformed. Simmons, the spring is tight, the filler such as foam sponge is thick, the structure is scientific, and it is still flat, crisp and angular after being erected; However, Simmons, whose spring is not tight and the filler is uneven and full, will go out of shape immediately once it is put up vertically, or bend straight down, or there will be bumps in the middle.
Three buttons: check the packing and spring. Press on all sides to check whether the filler has a sense of thickness and uniformity; Press hard. When you press it, it is a mechanism spring with small spring friction, which is arranged closely and reasonably. On the contrary, if there is a loud spring friction sound when pressing, most of them are handmade springs, and the quality is unstable.
Four Sleeps: Sleep on Simmons mattress and feel soft and hard. Excellent "Simmons" mattress only bears the pressure of head, back, hip and heel; Too soft makes people droop, which is not good for human health. Only Simmons with suitable hardness can maintain the minimum pressure at the contact part of human body, support the waist, eliminate fatigue and improve sleep quality. Only by mastering the above four points can you have a well-thought-out plan when choosing a good Simmons mattress.
How to maintain 10
1, regularly use a vacuum cleaner to clean the dust on the mattress surface, instead of directly washing it with water. If you accidentally wet the mattress, use toilet paper or a dry cloth with strong water absorption to absorb as much water as possible.
2. The mattress is accidentally dirty, so it should be cleaned with a mild detergent, and never use a strong acid and strong alkali cleaner. Remember to take off the plastic paper that wraps the mattress when using it. This is to facilitate the ventilation of the mattress and prevent the mattress from getting wet.
4. Don't sit by the bed often, because the four corners of the mattress are very fragile. If you often exert too much force, it will affect the use of the whole mattress.
5. When using the mattress, always turn over and sleep, which can greatly increase the service life of the mattress. 6. Please read the manual and maintenance manual in the mattress package carefully. So you can better understand how to protect your sleeping environment.
Reference resources: /view/29933.htm