209,900 yuan gives the bottom line and sincerity of F7; 30 1.9 million supports Fan Fei's positioning and vision; The real turnover of 229,900 ~ 269,900 shows SAIC's determination to make a last-ditch effort.
Under the background of poor sales of Zhiji L7 and Fan Fei R7, this Fan Fei F7 with non-"SAIC" pricing style carries too much.
No matter for Fan Fei brand, SAIC Group or Shanghai City, F7 can only succeed, not fail.
Because of them, they urgently need an explosive new energy product to prove their strength, or to keep up with this era.
Throughout the conference, Fan Fei F7 closely focused on "luxury+comfort", saying nothing about power and control, and finally gave a starting price of 209,900 yuan, easily detonating the audience.
I can only say that Fan Fei F7 really realized it.
Because for most domestic consumers of 200,000-class pure electric vehicles, it is enough for car companies to do "luxury+comfort". After all, who bought a car and cheated every day?
Of course, the price should also be in place.
If you don't know anything about Fan Fei F7, take a look at the size difference between it and BYD Korea EV and Tucki P7i. This is a standard medium and large car. (As for why we don't put the zero run C0 1 in, I can only say that there is still no comparability between small factories and large factories. )
Then look at the hardware parameters of the main sales model. Although Fan Fei F7 doesn't emphasize power and control, its strength is there, and everyone with a discerning eye knows it.
As for other strengths, it comes standard with 43-inch triple screen, 8-inch rear entertainment screen, 16 speaker, Qualcomm 8 155 chip, frameless door, front windshield+four-door window double-layer sound insulation glass, electric hatchback tailgate, main driver 14 electric seat with heating and ventilation, and 256-color interior atmosphere lights, which really achieves the entry.
If combined with the starting price of 209,900 yuan, Fan Fei F7 aims at explosions this time: kill the previous explosions and make yourself an explosion.
In terms of vehicle selection, I personally prefer the advanced version of 229,900 yuan. The pure endurance of 576km under CLTC standard is enough, and the basic version of Rising PILOT intelligent driving system can also realize the most commonly used L2 driver assistance function.
If you choose the battery rental mode to buy a car, the bare car price of Fan Fei F7 Advanced Edition is only 654.38+045.9 thousand yuan, and you can drive away as long as one car is equipped with LaVida. It's really delicious.
However, when choosing the car model, I still found some caution machines of Fan Fei F7. Fortunately, there are not many.
First of all, Bach cockpit is the biggest selling point, and the seat upgrade package and atmosphere upgrade package should be obtained through optional installation, which is inappropriate.
In addition, I don't understand why "NAPPA leather seat, microfiber ceiling +ABC column, electric suction door" should be packaged into an atmosphere upgrade package. There seems to be no necessary connection between them.
As for the software package of Rising PILOT, it is worth 30,000 yuan within the limited time, and can only use mid-to high-end models, and the hardware is only increased by 20,000 yuan. Is the software package worth 30 thousand yuan a bit expensive?
In addition, the option fund of 10000 yuan gives me the feeling that some configurations that should have been given have become options, such as a seat upgrade package worth 7000 yuan and a car paint color worth 4000~5000 yuan.
If you want 20-inch wheels, you have to add 5000 yuan, but the price is reasonable. It is completely understandable that manufacturers hope to urge everyone to place an order as soon as possible in this way.
Compared with these optional configurations and limited rights and interests, I think the ultimate success of Fan Fei F7 depends on the construction speed of its own power station.
The reason why Weilai was able to harvest some fans, in addition to the ultimate service, the popularity of changing power stations contributed a lot, and even the concept of "electric room" was speculated.
As an alternative model, Fan Fei F7 should be the largest moat compared with competing products. After all, no matter how luxurious and comfortable the cockpit is, it will be learned and surpassed by friends over time, and no matter how excellent the cost performance is, it will no longer have an advantage because of technological progress and cost reduction.
According to the data of Fan Feiguan. com, thanks to the quick-change patent of quick-press reinforced battery, the vehicle can complete the power exchange operation in only 2.5 minutes, and the service life of the power exchange interface is as high as 5,000 times, which is enough to cover the whole life cycle.
And don't forget, if the battery lease mode is adopted, the 77 kWh version can be reduced by 84,000, and the 90 kWh version can be reduced by 65,438+10,000, which will instantly push the bare car price of Fan Fei F7 to 1.5 million, which is unprecedented for consumers.
However, judging from the current news, it seems that Fan Fei F7 has no intention to vigorously develop electricity trading.
First of all, only three Fan Fei power stations have been officially put into operation in Shanghai, while other cities such as Shenzhen and Hangzhou are still under construction, and the progress is obviously slow.
Secondly, unlike Weilai, Fan Fei F7 has locked in the form of energy supplement when buying a car. In other words, you can only use the battery rental mode to buy a car. If you buy a whole car with batteries, you can't change the electricity. (That's what the customer service said. I wonder if there is any difference when the vehicle is delivered. )
In addition, even compared with Weilai, the battery rent of Fan Fei F7 is very expensive. Take the 77 kWh version as an example. Although the monthly rent of the previous 12 period was 729 yuan, it recovered to the original price of 1260 yuan from 13 period, and the annual battery rent of 15 120 yuan was higher than the fuel cost. As a reference, Weilai 75-degree battery rents in 980 yuan and 80 yuan every month, and the service fee is only 1060 yuan.
Finally, let's talk about a detail that many people haven't noticed. The limited-time rights and interests of Fan Fei F7 users include a "lifetime recharge gift", and the first non-operating owner can charge and replace the electricity for free at most 1500 kWh/year. Beyond this amount, there will be an extra charge for changing electricity. Similarly, taking Weilai as a reference, Weilai can change electricity at most six times a month for free, at least 50 kwh each time, which is 3,600 kwh a year, basically allowing car owners to run 20,000 kilometers without spending money.
In fact, Fan Fei's "tangle" in power exchange is not difficult to understand. As the pioneer of power exchange mode, Weilai Power Exchange Station occupies a great geographical advantage and even forms a monopoly on friendly businesses.
What many people don't know is that the capacity of each area of the city is limited, and changing power stations involves charging multiple batteries at the same time, which puts great pressure on the power grid. Therefore, it is extremely difficult to approve the construction of other brands of power stations near Weilai's power station.
Even if Fan Fei cooperates with "two barrels of oil" to build a power station, we should also consider whether the local power grid allows it, especially in a city with scarce land like Shanghai, where the resistance to building a new power station at a gas station in downtown areas will not be small.
Jiangsu, Zhejiang and Shanghai are highly recognized provinces and cities in SAIC and Fan Fei, and Fan Fei's own power exchange station will be rolled out. After all, this will directly affect the car experience of Fan Fei customers.
Fan Fei F7, whose price is close to the people, really shows us the determination of SAIC in the last battle. However, if Fan Fei F7 wants to be an explosion, it still needs to make more efforts in changing the circuit lines.
It can be predicted that the initial investment will be large and the process will be very difficult. But I believe SAIC can afford it, because it really needs an explosive new energy brand.
This is not only the facade of SAIC, but also the facade of the entire Shanghai automobile industry.
This article comes from the author of Zhixuan Auto, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.