For example, the just-concluded "Nut Pro" conference attracted 20,000 spectators, of which the most expensive ticket was 2,400 yuan. That night, Weibo's theme reading exceeded 1 10,000, which was very popular. So, how did hammer technology in Luo Yonghao make the conference so successful? At the beginning of this year, there were rumors on the Internet that Luo Yonghao would launch a new plane, but they were all rejected by Luo Yonghao. In March of this year, the news of a new nut machine appeared on the Internet, but it was not the legendary second generation of nuts, but the real nut Pro machine, configuration and packaging box were exposed.
In addition to spy photos, a box of spy photos was exposed, showing all the configurations of Nut Pro. Luo Yonghao looked at the exposure, and there was a rare silence. I didn't know whether it was anger or helplessness of exposure (distressed for 3 seconds). This slightly mysterious "spy photos" made people pay great attention to a new product of the hammer, which triggered various speculations and triggered more spy photos again. Just two days before the release of this new machine, netizens were still speculating about the professional design of nuts. "The suspense created in the early days has aroused the speculation of netizens, and it has really aroused people's appetite. Second, poster marketing JD. Com suspense poster hammer released a group of preheating posters about the release of #Smartisan 20 17 spring new products in JD #. Shopping center.
However, many netizens expressed "dissatisfaction" with this poster, because it obviously hurt the IQ of netizens. # I don't understand # Too profound # Insulting my IQ # I want to buy plums # Luo Yonghao, you have changed, and so on. However, some netizens with higher IQ believe that the connotations of these five groups of posters are: 1) the first person in the marathon-the first long standby in history; 2) patented capsule painting-super waterproof air cushion to prevent falling; 3) Single infantry defeated cavalry-one-step promotion, secondary explosion of various PCs and mats; 4) Double-barreled shotgun-perfect display of two phases; 5) Decathlon talent-I hammer strength, what can I do? ! According to the consistent style of other mobile phone brands, it must be clear that the poster will present the connotation, but the hammer did not do so. What is its intention?
I think there are the following points: 1) show the value of hammer mobile phone, 2) expand the appeal of the audience, after all, hammer powder is very considerate; 3) Do not follow the rules to widen the differences and create the theme. This set of posters is really an IQ test, and many netizens complain about his relationship with the hammer mobile phone. However, Luo Yonghao achieved his goal. When we talk about its significance and whether it is logical or not, preheating is a success! Countdown poster hammer technology conference countdown copy, has become a highlight of the Internet mobile technology community. Just like Durex, it may be addictive after reading it. According to the convention, seven days before the hammer goes online, the hammer will release a countdown poster of different copywriting every day. Once a day, in the form of rhetorical questions. Why is Lao Luo keen on using this method? 1) Confuse users with questions and guide follow-up attention. 2) one article a day, the audience is more likely to produce inertia topics. These topics entered the selling point of the press conference through suspense, which can be said to be Hameko's specialty and tried and tested.