The Coca-Cola bottle design concept is the Coca-Cola bottle shape, which must be recognizable even in the dark with just the touch of the hand. The Coca-Cola glass bottle is a typical example of anthropomorphic design. The bottle adopts the proportions and curves of the female body. This curved bottle gives people a sweet, soft, smooth and refreshing visual and tactile enjoyment.
The origin of the American Coca-Cola bottle:
The origin of the American Coca-Cola bottle is related to the skirts worn by American women. At the beginning of the 20th century, it was popular for American women to wear skirts, which were slightly tapered near the knees. Wearing them could show off the curves of women's legs and hips. Therefore, it became a very popular fashion for American women at that time.
In Indiana, there is a man named Capeman Luther who is famous for his ideas. One day, he and his girlfriend went shopping together. The two were walking. Suddenly, Luther said to his girlfriend: "Stop!" His girlfriend thought something had happened and immediately stood still. "The foot skirt you are wearing today is so beautiful."
Luther said as he looked at it, "I have an idea. If we make bottles according to the shape of the foot skirt, and then sell them to the Coca-Cola Company , The company boss will definitely welcome it!” “Doesn’t Coca-Cola have a special bottle?” Luther’s girlfriend said, “I bought Coca-Cola the day before yesterday!”
“Yes, Coca-Cola originally It was sold in cups and later in bottles, but the shape of the bottle was not popular with customers and affected sales. The company is working hard on the style of the bottle!" Luther said! "Then design it quickly!" The girlfriend finally understood Luther's intention.
Luther immediately drew a bottle design based on the skirt, applied for a patent at the Patent Office, and then brought it to the Coca-Cola Company. "Well, this bottle is good!" The person in charge of the Coca-Cola Company said excitedly, holding the bottle designed by Luther. "It looks beautiful, and it is not easy to slip from the hand; it looks very thick, as if it has a lot of capacity, and the bottom is wide. It gives people a sense of security.”
The Coca-Cola Company decided to try it out, and as a result, Coca-Cola became a big hit. In 1923, Coca-Cola purchased Luther's patent for $5.5 million.