Which is better, Meng Jie or Luo Lai?
Which is better, Meng Jie or Luo Lai —— Look at brand strength.
From the perspective of brand strength, which is better, Meng Jie or Luo Lai? Both are well-known brands in the industry. First of all, look at Luo Lai, which was founded in 1992 for 30 years. Adhering to the mission of "let people enjoy a healthy, comfortable and beautiful home life", Luolai has been committed to creating a win-win home industry ecology.
Meng Jie, founded in 1996, has been cultivating high-quality bedding for 66 years and enjoys a high reputation both inside and outside the industry. Not only has it obtained the authoritative product certification from seven countries around the world, such as Germany, Britain and Switzerland, but it has also been adopted and customized by many high-end houses such as LeedsCastle and Shanghai Tomson Yipin. It has been favored by politicians, entrepreneurs and international superstars from many countries. With rich product styles and unique high-end brand positioning,
Which is better, Meng Jie or Luo Lai-raw materials.
High-quality raw materials are the guarantee of high-quality bedding. In terms of raw materials, Meng Jie and Luo Lai have their own advantages. Luolai Home Textiles selected Xinjiang high-quality cotton producing area and cooperated with China Cotton to develop "Zhong Mian Luolai 1" seeds to select safe natural raw materials for super soft bedding products.
In order to control the quality of raw materials from the source, Meng Jie invested heavily to establish three 7A raw materials producing areas, namely, 7A long-staple cotton base in Yuepuhu County, Xinjiang, 7A organic sericulture base in southern Ningxia and 7A down base in Bailing, Jilin. In addition, Meng Jie is the only supplier of six rare luxury raw materials with industry strategic cooperation in the world, and has the priority to choose top luxury raw materials, such as Hermes silk from the same origin, Chanel LintonTweed tweed wool from the same origin, and "gold in cotton" GIZA45 Egyptian long-staple cotton.
Which is better, Meng Jie or Luo Lai —— Look at R&D design.
For the younger generation of consumers, the "face value" of bedding determines the aesthetic taste. In terms of R&D design, Luolai Home Textiles attaches great importance to the R&D design of products. On the basis of absorbing advanced technology at home and abroad, the company launches nearly 100 new products every quarter, and many products and designs have won national patents, providing consumers with high-quality home textile products and services.
Meng Jie, on the other hand, integrated global design resources, and successively established R&D centers for bedding in Germany, Britain, France, China and Shanghai, and conducted in-depth research on product pattern R&D, ergonomic design and home intelligence, and obtained 749 patents. In addition, in order to continuously improve the design level, Meng Jie has joined hands with many international luxury designers such as LV, Hermes, Chanel and GUCCI to integrate luxury fashion design into products. Under the impetus of innovative design and strength research and development, Meng Jie won many honors, such as the persimmon Ruyi four-piece set won the "Top Ten Innovation Awards of China Textile Products" and the I series space all-around pillow won the German Red Dot Design Award, which all showed the quality and style of Meng Jie bedding.
Generally speaking, Meng Jie and Luolai are both good bedding brands. However, there are differences in brand positioning between them. From the above comparison, Meng Jie mainly focuses on the high-end market, with better brand historical strength, R&D strength and raw materials, while Luo Lai is more inclined to the mass market. So which is better, Meng Jie or Luo Lai? For consumers who pay attention to high quality, Meng Jie is undoubtedly a better choice.