1. The influence of economic development on hot pot includes the increase of consumers' demand for hot pot, the structural contradiction of existing hot pot restaurants of various grades, the great promotion of social development and national policies and measures to the development of catering industry, the change of objective environment and the confusion of consumption.
2. The influence of traditional factors on hot pot includes its historicity, universality, culture and uniqueness.
3. The influence of the surrounding environment on the hot pot, including the policy environment, such as the public security situation in the starting place and the efficiency of the functional part; Basic measures, such as road traffic, parking location, water and electricity supply, communication network, procurement channels, consumer groups, finance, health, labor and other supporting measures closely related to business; Whether there are preferential policies for preferential measures, such as taxes, various fees, housing costs, talent introduction, etc.
1, service object analysis:
(1), the professional characteristics of consumers: ordinary students, migrant workers, ordinary wage earners, senior white-collar workers and public servants, whose consumption habits and consumption grades are different;
(2) Age characteristics of consumers: For example, old people like simple style, while young people like heavy taste and thick taste.
(3) Gender characteristics of consumers: There are often some differences between women and men in the pot products, tastes and dishes of hot pot;
(4) Regional and ethnic characteristics of consumers: People from different regions and ethnic groups have different requirements for hot pot products and should be treated differently.
Of course, due to the mutual infiltration and mixing of hot pots, many hot pots have been improved and innovated, which are suitable for most people's tastes and have the characteristics of * * *. But the analysis of consumers is essential.
Orientation of hot pot market
(a), hot pot market positioning analysis, there are different scales:
1, according to grades: high, medium and low grade, or luxury stores, flavor stores, mass stores, self-service stores, etc. ;
2. According to functions: special hot pot, fast food hot pot, small hot pot, nourishing hot pot, etc. ;
3. According to source: Sichuan-style hot pot, Mongolian hot pot, palace hot pot, old hot pot, etc.
4. According to business: brand hot pot, restaurant hot pot, buffet hot pot, hot pot bar, etc.
Before opening a store, you should choose the business varieties that suit you according to these standards and your own characteristics.
(2), price positioning, one of the important factors affecting the operation, after other premises are mature, price is the decisive factor:
1, the high and low knot is only: in the early stage of opening, customers were greeted with high-quality hot pot, high-level service and low price. Can quickly win customers, establish an image, open up the situation and realize normal operation.
2, high and fair: high starting point, high efficiency. Attract high-level customers with high-quality hot pot, high-grade environment, high-grade decoration and high-level service. The risk is big, the profit is big, and the income is big after entering a virtuous circle.
3. Brand monopoly method: unique hot pot products, unique formulas and patented hot pot products can operate hot pot at higher prices, but the flavor characteristics of the varieties should remain unchanged.
4. Promotion method: popular hot pot varieties, popular prices, low supply, small profits but quick turnover.