1, the first price is set at $ 20-50.
For products under $20, it is difficult to find products with a profit of 10 (if there is such a profit, it can still be considered). Products that cost more than $50 may be more expensive. For startups, the financial pressure will be even greater.
2. The daily sales target of 10-30 is achievable.
For start-ups, there is no need to compete for bsr, and there is no need to compete for the top few in the small category. At present, there are 100 people who can enter the small category, and the daily sales volume is 10-30. It is good to make a good profit.
3. Be a brand and a vertical category.
The branding of Amazon sellers is the general trend. Vertical category, establishment of brand flagship store, product bundling marketing, flagship store advertising and post-it stickers can all reduce the promotion cost of new products and establish a professional image for customers. Improve the conversion rate, sales volume, repurchase rate and brand influence. Conducive to the accumulation of private domain traffic.
Vertical category, multiple SKUs, ensure the profit of each order, such as 10 USD/piece, 3-6 links, and one link 10-20 pieces a day, the profit will probably be 300- 1200 USD/day, which is also a good profit for startups. The risk is small and the financial pressure is not great.
4, find the blue ocean market, or the market segment under the Red Sea market.
5, the number of comments on small bsr links.
The number of comments from Bsr does not exceed 10000, and there are new links before 100, indicating that new links still have a chance to enter this small category. The score of the whole small category link is generally not bad, generally higher than 4.0 points. There is no big quality problem that cannot be solved.
6. Consider the weight and packaging size of the product.
Products with large quantity and low price are more risky. The first journey is high, and now shipping and air transportation are skyrocketing, which greatly increases the cost. For large and heavy goods, the corresponding FBA distribution fee is also higher. It is not a good choice for low-value products.
7. Check whether there is monopoly and whether the brand is concentrated.
100 Are there many big-name links in this category? Or are there many links to Amazon's own products? If so, enter carefully.
8. Check the ranking of several bsr links in the general category at present and estimate the sales volume.
For example, for a short category of outdoor products, sport & ranks the first three links in the outdoor sports category 1000, the fourth link ranks 8000, and the fifth link ranks 12000, indicating that the sales volume is mainly concentrated in the top three and is in a monopoly state. If you can't make the top three, there will be no single quantity, and such categories can't get in.
9. Products with an estimated gross profit margin of not less than 30%.
After deducting purchase cost, commission, FBA fee and estimated return cost, the balance is gross profit (return cost is calculated according to the return rate of products and categories). There is enough gross profit space to cover advertising costs.
10, avoiding product intellectual property risks.
Knowledge products are divided into: trademark right, patent right (mainly appearance patent) and copyright (mainly some comics, cartoon images and other copyrights).
You can go to the USPTO and the European Intellectual Property Office (EUIPO) to inquire. Try to avoid risks, but 100% can't be avoided, and some patents in the application can't be found.
1 1, to confirm whether the product needs compliance certification.
Some categories of products are exported to Amazon for sale, and customs or platforms will require relevant certification. For example, children's toys need CPC, electronic products need FCC certification, light bar electronic products need UL certification, and products need CE certification when they are sent to Europe.
12, differentiated transformation and innovation of products.
There are differences and innovations, which can avoid price wars as much as possible, highlight product advantages, and have higher pricing and transformation. The content of this topic will be more, and I plan to write another detailed article.
If you have any other ideas about the selection, let's discuss it together!