Since the reform and opening up, with the continuous development of the country's economy, people's material needs and living standards have continued to improve. The industrial scale of the leather shoe industry in Wenzhou City, my country is also gradually growing. There are 850 shoe companies above designated size in Wenzhou City, accounting for about 43.96% of the share in Zhejiang Province. Wenzhou has seven Chinese famous brand products, 82 Chinese well-known trademarks, and 196 national leather logo companies, accounting for 43.96% of the total number of Chinese shoe companies. half of the industry brand list.
In 2017, the total output value of Wenzhou's shoe leather industry exceeded 100 billion yuan for the first time, reaching 100.2 billion yuan. In 2018, it was nearly 110 billion yuan, and it is expected to reach 130 billion yuan in output value in 2020.
First, the rapid development of Wenzhou's leather shoe industry is inseparable from the initiative of serving as a supplier for world-class events. Wenzhou's leather shoe industry played an important role as a supplier of leather shoes for the 2008 Beijing Olympics. Displaying the products of Wenzhou's leather shoe industry in such an important world-class event is tantamount to accepting the test of people all over the world. This is both pressure and motivation. Surprisingly, Wenzhou's leather shoe industry has withstood the pressure and produced leather shoes with cushioning safety fasteners, nano-level antibacterial embedded inside the leather shoes, and special materials that purify the inside of the shoe body. Not only can the leather shoes be dry and comfortable, It can also effectively relieve foot fatigue caused by standing for a long time. This not only greatly expands the popularity of Wenzhou's leather shoe industry in the world, but also declares the breakthrough innovation and quality assurance of Wenzhou's leather shoe industry products. By taking on the role of a world-class supplier of event leather shoes, it has made a splash in the leather shoe industry across the country and around the world. This laid the foundation for the rapid development of Wenzhou's leather shoe industry at home and abroad.
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Second, the rapid development of Wenzhou's leather shoe industry is inseparable from domestic scientific research initiatives. With the continuous development of economy and the continuous advancement of high technology. High-tech products have been completely integrated into life. Of course, Wenzhou's leather shoe industry is no exception and has joined the ranks of developing high-tech shoe products. The leather shoe industry in Wenzhou City has invested millions of yuan in scientific research in the country and cooperated with Zhejiang University to develop a unique technological innovation project. already owns the intellectual property rights of this project. The result of this project, the foot shape measuring instrument, has become one of the thousands of product technology patents owned by Wenzhou's leather shoe industry. At the same time, it has led the consumption of domestic leather shoes into the private sector based on consumers' personal preferences and habits. A new era of customization development. It also makes Wenzhou's leather shoe industry have broader prospects for rapid development in the domestic market.
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Thirdly, the rapid development of Wenzhou's leather shoe industry is inseparable from cooperation measures abroad. Wenzhou's leather shoe industry is not only limited to product research and development and industrial expansion in the domestic market, but has also made great achievements abroad. Wenzhou's leather shoe industry has set up a leather shoe research and development center in Milan, Italy. It not only learns the traditional shoemaking technology of Western Italy, but also treats leather shoes as a product that combines Eastern and Western culture and technology based on the integration of the respective advantages of China and the West. The art blends into a work of art. We also cooperated with a Belgian brand shoe manufacturer to pioneer the integration of sports technology and leather shoes, and successfully developed a high-end sports leather shoe. The leather shoe is not only fashionable in style, but also has the functions of "shock absorption, cushioning, and energy retention." Function, whether it is at home, office or even sports, a pair of shoes is enough. This is tantamount to providing a strong impetus for the development of Wenzhou's leather shoe industry in the world market.
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Fourthly, the rapid development of Wenzhou’s leather shoe industry is inseparable from national policies’ measures to improve and support Wenzhou’s leather shoe industry. The Wenzhou Municipal Government has invested tens of millions of yuan in product quality support funds for the leather shoe industry in Wenzhou. Organize large-scale basic product quality inspections and training for various types of enterprises in the leather shoe industry in Wenzhou. Further strengthen the quality of the products produced by Wenzhou's leather shoes industry and the independent brand awareness of Wenzhou's leather shoes industry. Because the product quality improvement work of Wenzhou's leather shoe industry organized and supported by the state has achieved very good results. In the first half of this year, the entire Wenzhou leather shoe industry continued to grow, and the total value of exported products showed an upward trend. This provides strong support and help for the rapid development of the entire leather shoe industry in Wenzhou. It can make Wenzhou's leather shoe industry develop more rapidly.
Wenzhou's leather shoes industry already has broad market prospects. Coupled with these four effective measures, Wenzhou's leather shoes industry has promoted the rapid development of Wenzhou's leather shoes industry at home and abroad. It is believed that Wenzhou's leather shoes industry will become more and more popular in the future. It's getting better and better, moving from "China's Shoe Capital" to "World's Shoe Capital"!