1, there is no overwhelming advertisement:
At present, there are many advertisements in the domestic glasses industry, just a few. You must have never heard of Rodenstein! (inexplicably proud? ), as a pioneer in German lens and frame manufacturing, the only brand in the global optometry industry that can provide "complete glasses" (frame+lens) for lens wearers can be said to be very low-key.
2, there is no fancy follow-up:?
Since the establishment of 1877, Rotunda has been focusing on making frames and lenses, mainly making progressive films and color-changing films. Titanium frames are light frames. (I have to mention that his framework is really simple, and there are not many fancy things! Worth the IF prize! )
3. Solid technology:
Frame?
Everyone should have heard of the IF Product Design Award! This award is known as the "Oscar Award in product design" and is famous for its "independent, rigorous and reliable" award concept. Two frames, R7054 S 1 and R7054 S4, won the 20 17 IF product design award! Of course, I also won a lot of other awards!
camera lens
Each series of progressive films-personalized customization (a major feature of his progressive films! ), using mirror-eye matching technology, glasses can actively adapt to the eyes, and the wearer can enjoy youthful vision in different scenes such as road, sports, home and work. ?
Super visual IQ? 2 Intelligent color-changing lenses-There are more than 50 patents in the field of photochromic, and the latest IQ color change is the eighth generation of research results.
Innovative ColorMaticIQ? 2 technology: supervision IQ? The new molecular structure of dyes ensures reliable photochromic performance in the process of darkening and fading, and the color tone is more durable and stable. It is said that an expert team invested 44,000 days to study the structure of more than 1500 molecules and invented a new dye. The molecular structure of this dye is larger than the traditional molecular structure, and it can obtain deeper color even at high temperature.
? Antu? Driving sunglasses, the world's first driving lens certified by the German Technical Supervision Association, got a high score of 1.7 (out of 2.0) in the TUV certification evaluation.
? An Lan? Lenses-the best-protected high-end material PRO4 10 is adopted, which has high light transmittance, no yellow color, freshness and no burden. At the same time, it can block all kinds of harmful light, especially the harmful part from natural sunlight.
It can be said that every lens and frame in his family has its own characteristics, and other famous brands are much more famous than his family. While investing so much professional technology, he can also make such good brand glasses in design, which is rare in the world!