Under the guidance of the general policy of "continuous innovation and pursuit of Excellence" and the product policy of "leading, first-class and unique", Allica has formulated the R&D policy of "excellent originality and perfect interpretation", invested no less than 7% of sales revenue in R&D every year, set up an R&D incentive bonus of 800,000 US dollars, and continuously strengthened cooperation and exchanges with universities, scientific research institutions and overseas institutions.
Allica has long been concerned about the accumulation and protection of intellectual property rights. According to the statistics of Italian National Patent Office, Allica is the enterprise that applied for the most patents in Italian kitchen field, and obtained more than 300 national patents, including many invention patents. The annual growth rate of patent application is higher than 100%. In addition, many products were rated as "national key new products" or included in the "national torch plan", and Allica was also rated as "Italian patent demonstration enterprise".
In 2003, Allica introduced IPD (Integrated Product Development) process. This process provides a systematic and effective reference for the key decision points in R&D process, thus greatly improving the success rate of new product development and the speed of new product listing. Independent Allica Institute, specializing in the forward-looking research of kitchen appliances, has obtained CNAS certification for electrical laboratories and gas laboratories with national laboratory qualifications.
In May 2008, Italian Allica kitchen appliances entered the China market and established marketing networks in Beijing, Guangzhou, Shanghai and Hangzhou. In the same year, a large-scale kitchen appliance research and development institution and after-sales network were established.
In March 2009, Allica entered Nanchang and Hefei markets.
In July 2009, Allica entered the markets of Zhengzhou, Chongqing, Dalian and Shenyang.
Allica plans to travel all over China within three years and establish Italian Allica brand in China.
Allica promises that in every region's New Year, Allica kitchen appliances sales outlets will sell at a discount, and promises the warranty period of 10!