Brilliance Automobile Group has three listed companies (Brilliance China Automobile Holdings Co., Ltd., Shanghai Shenhua Holdings Co., Ltd. and Jinbei Automobile Co., Ltd.) and more than 65,438+000 wholly-owned, holding and shareholding companies. In terms of business segment layout, Brilliance Auto Group focuses on the design, manufacture, sales and after-sales of R&D, complete vehicles, engines and core components, involving new energy and other industries.
By the end of 20 1 1, Brilliance Auto Group has built two production and sales bases, five vehicle manufacturers, four engine manufacturers and several parts manufacturers in China. It has two nationally recognized enterprise technology centers, nationally recognized laboratories and postdoctoral mobile workstations, and has more than 500 technical patents (including nearly 100 international patents), which are rare in terms of vehicle modeling, design ability, prototype manufacturing and vehicle matching in China. Through independent innovation from a high starting point, the enterprise has created two independent vehicle brands, Zhonghua, Jinbei and BMW Brilliance, which have been recognized as "well-known trademarks" in China, and their products have covered the whole field of passenger cars and commercial vehicles.
After years of development and exploration, Brilliance Auto has defined a market-oriented and international cooperation platform, explored a business model of "benign interaction between automobile industry development and capital market" through the road of "independent innovation, independent technology and independent brand", and cultivated its brand around the five elements of "brand innovation, market share and profitability". Brilliance Auto adheres to the business philosophy of "quality first, dare to be the best in the world" and shoulders the corporate mission of "taking the road of independent innovation and building a national quality car", and has formed a unique corporate culture of "internationalization, marketization and modernization", based in China and integrated into the world, forming an all-round and open development pattern.
In recent years, Brilliance Auto has made great progress. During the 11th Five-Year Plan period, Brilliance Auto achieved vehicle sales of16500 vehicles, with sales revenue of 233.32 billion yuan and total tax of 26.88 billion yuan, which were 654.38+060%, 265.438+06% and 280% respectively in the first 2654.38+0 years of the 11th Five-Year Plan. 20 1 1 year, brilliance auto group ranked among the top 500 Chinese enterprises 1 17, and the top 500 China machinery enterprises 12, and truly became the industry leader.
Besides owning BMW Brilliance joint venture brand, Zhonghua and Jinbei are two independent brands with high starting point. Among them, zhonghua car ranks first in China's high-end self-owned brand car market; The market share of Jinbei Sea Lion light bus products has exceeded 800,000. Monopoly half of the light passenger market; Jinbei Light Truck ranks fourth in China with a market share of 12%. It has three complete vehicle production lines and four engine production lines of brilliance jinbei, Jinbei Automobile and BMW Brilliance. Brilliance Auto Group Holding Co., Ltd. was rated as one of the top 500 manufacturing enterprises in China in 20 10 by China Institute of Industrial Economics, ranking 72nd!