1. Brand influence: Mitsubishi Elevator, as a well-known brand, has great brand influence, so its price is relatively high, while Hitachi Elevator has little brand influence, so its price is relatively low.
2. R&D of technology: Mitsubishi invested heavily in R&D of elevator technology, with many patented technologies and innovations, resulting in higher prices, while Hitachi invested relatively little in R&D of elevator technology, with few patented technologies and innovations, resulting in lower prices.