Wish is a new cross-border e-commerce platform based on App, which mainly attracts customers with low price and good quality, and has a very high popularity in the American market. Its core categories include clothing, accessories, mobile phones and gifts, most of which are shipped from China.
AliExpress is an important strategic product of Alibaba's future internationalization, and has become one of the most active cross-border e-commerce platforms in the world. Relying on Alibaba's huge membership base, AliExpress has become one of the richest platforms in the world.
AliExpress is characterized by price sensitivity and obvious low price strategy, which is also related to Alibaba's strategy of introducing Taobao sellers and customers. Nowadays, many people's strategy of doing AliExpress is similar to that of Taobao stores in previous years.
They attract different people.
AliExpress is suitable for junior sellers, especially those whose products meet the requirements of emerging markets. For sellers seeking price advantage, it is best for suppliers to sell directly.
3. The store audit cycle is different.
Wish is relatively easy, and the audit usually takes two days to a week. AliExpress has the fastest review, basically one to two days.
4. Different restrictions on products.
AliExpress: Generally speaking, second-and third-tier brands don't matter unless there is a brand to complain. I want to be a little more strict, copy cards and money, and there should be a loose threshold for a small amount of what I know.
5. Different markets.
Wish is mainly a North American mobile terminal; AliExpress is mainly located in Brazil, Russia, Ukraine and Chile (South America and Eastern Europe).
Extended data:
AliExpress
First of all, marketable products
First of all, there must be goods suitable for passing and air express transportation. These goods basically meet the following conditions:
1, small size, mainly convenient for express delivery, reducing international logistics costs.
2. Single goods with higher added value and lower value than freight are not suitable for single-piece sales, but can be packaged and sold. Reduce the proportion of logistics costs.
3. Unique products with good online trading performance need to be unique in order to continuously stimulate buyers to buy.
4. Reasonable price: If the online transaction price is higher than the local market price of the product, it will not attract buyers to place orders online.
According to the above conditions, the products suitable for sale in AliExpress mainly include clothing, beauty and health, jewelry and clocks, lamps, consumer electronics, computer networks, mobile phone communication, home, auto parts, jewelry, handicrafts, sports and outdoor products.
Second, the sale of goods is prohibited.
Many products that are allowed to be sold on Taobao will be banned from being sold on AliExpress, such as diet pills. Therefore, sellers and friends need to fully understand before opening a store.
1, prohibited items:
For example: drugs and related products, drug-related commodities, guns, arms and explosives, controlled weapons, police supplies, spy supplies, medical devices, beauty instruments and health products, tobacco and alcohol products, etc.
For details, please refer to Extended Reading: Catalogue of Prohibited and Restricted Goods of AliExpress.
2. Goods restricted from sale:
Restricted goods refer to pre-approval of commodity sales, voucher management, or authorized management. Before delivery, otherwise delivery is not allowed. If you have obtained the relevant legal license certificate, please provide it to the AliExpress platform first.
3. Infringed goods
On the AliExpress platform, it is strictly forbidden for users to publish or sell goods involving third-party intellectual property rights without authorization, including but not limited to three categories:
(1) Trademark infringement: the act of using the same or similar trademark on the same or similar goods approved by the trademark right without the permission of the trademark owner, and the act of harming the legitimate rights and interests of the trademark owner as stipulated by other laws;
(2) Infringement of copyright: acts of using other people's works or exercising the exclusive rights of the copyright owner without the consent of the copyright owner and without legal basis, as well as acts that damage the legitimate rights and interests of the copyright owner as stipulated by other laws.
(3) Patent infringement: the illegal act of carrying out a valid patent protected by law for the purpose of production and operation without the permission of the patentee.
Hope shopping
Wish Shopping Wish is a shopping software in Europe and America, with more than 65,438+million consumers. You can buy a lot of interesting things when shopping in Wish, and you can also get special offers and gifts from your favorite merchants and brands. Wish is a pure online market, and the seller is responsible for delivery.
References:
Baidu Encyclopedia-AliExpress Baidu Encyclopedia-Wish Shopping