Forbidden words in the new advertising law;
1, extreme words: national, world-class, highest level, best, largest, first, unique, first, first choice, best, largest, accurate, top, highest and lowest. First, first, first, world-leading, top technology, latest science, latest technology, the most advanced processing technology, the most fashionable, the best, the top, the ultimate, the most popular, the trump card, the sales champion.
2. Extreme clauses include but are not limited to commodity list page, commodity title, subtitle, main picture and detail page, and commodity packaging.
Advertising shall not have the following circumstances:
(a) the use or disguised use of National Flag of the People's Republic of China, national anthem, national emblem, military flag, military song and military emblem;
(2) using or using in disguised form the name or image of a state organ or a functionary of a state organ;
(3) using terms such as "national level", "highest level" and "best";
(four) damage the dignity or interests of the state, revealing state secrets;
(5) Obstructing social stability and harming public interests;
(6) endangering personal and property safety and revealing personal privacy;
(7) Obstructing public order or violating good social customs;
(8) Containing obscenity, pornography, gambling, superstition, terror and violence;
(9) Contents containing ethnic, racial, religious and gender discrimination;
(ten) hinder the protection of the environment, natural resources or cultural heritage;
(eleven) other circumstances prohibited by laws and administrative regulations.
Article 10? Advertising shall not harm the physical and mental health of minors and disabled people.
Article 11? Where the matters involved in the advertising content need administrative license, they shall be consistent with the licensed content.
Advertisements cited by using data, statistics, survey results, abstracts, quotations, etc. shall be true and accurate, and the source shall be indicated. If the quoted content has the scope of application and the validity period, it shall be indicated.
Article 12? Where an advertisement involves a patented product or patented method, the patent number and patent type shall be indicated.
Those who have not obtained the patent right shall not lie in advertisements that they have obtained the patent right.
It is forbidden to use patent applications that have not been granted patent rights and patents that have been terminated, revoked or invalid for advertising.