Thinking about getting rich:
Poor person: I know that doing business requires unique things, but the business opportunities I can think of seem to have already been thought of by others.
Wenzhou people: Business opportunities are constantly emerging. Just because you can’t think of them now doesn’t mean there are no business opportunities. As long as you pay attention to life and discover people's needs from life, you will find business opportunities everywhere.
In 2005, a Korean Wave spread rapidly across China. The popularity of Korean TV dramas such as "Dae Jang Geum", "Come on! Kim Sam Soon", and "Mermaid Lady" have also affected Chinese people's thinking habits and consumption patterns.
Smart Wenzhou people have long been aware of the business opportunities. They took advantage of the "Korean Wave" express and launched Korean products.
As early as the second half of 2005, a Korean clothing store in Shamaohe, Wenzhou City saw the popularity of Korean dramas and decisively introduced Korean clothing, put up a Korean store brand, and registered its own trademark. . Today, the business of small stores is much more prosperous than other general clothing stores.
In 2005, Wenzhou Semir officially cooperated with a Korean design company. The company designed more than a dozen Korean-style spring and summer clothes for Semir and put them into the market for trial sales. The response was very good.
A boss Zhou who runs a jewelry store in Wenzhou is very concerned about Korean dramas because he runs a Japanese and Korean boutique. Boss Zhou said that he watches every Korean drama broadcast to provide reference for his purchase. In the first half of 2005, when the Korean drama "Love in the Aegean Sea" was broadcast, he specially bought a batch of "Plato's Eternity" bracelets worn by the characters in the drama to sell. Although the price was 235 yuan a piece, he could still sell three or four bracelets every day.
Wenzhou department stores have begun to introduce Korean cosmetics. South Korea's Laneige Cosmetics ranks 7th among all cosmetics sales in Kaitai, with average daily sales of approximately 15,000 yuan.
Even worse. A beauty salon in Wenzhou specially invited a doctor with experience in plastic surgery involving big-name Korean movie stars as its director. The person in charge of the hospital said that many customers are attracted by the appearance of the heroines in Korean dramas and come to inquire about Korean beauty treatments. In the two months since they opened, they have provided "face-changing" services to more than 50 customers, mostly young girls in their 20s and middle-aged women in their 40s.
Other businesses such as Korean food stores and Korean restaurants are also very popular.
In the eyes of Wenzhou people, money is everywhere. The key lies in how you discover how to make money. Zeng Changbiao, chairman of Shenyang Zhongxu Group, said: "We Wenzhou businessmen can smell business opportunities even in the smoke of artillery fire in Iraq, and after smelling business opportunities, we will immediately go straight to the target." This is by no means nonsense.
In 1991, Wang Jianhui, who served in the Wenzhou Municipal Party Committee, resolutely resigned from public office and went to Hungary to develop. Unfortunately, the Christmas gifts he brought out from China missed Christmas due to transportation delays, so he had to sell them at a discount, resulting in a huge loss. Wang Jianhui was so angry that he had stomach bleeding and was admitted to the hospital.
After being discharged from the hospital, Wang Jianhui used all his funds to transport more than 10,000 pairs of sunglasses from Wenzhou for sale. This time he tasted the joy of success.
Later, Wang Jianhui went to Albania. In Albania, Wang Jianhui was robbed by gangsters and was admitted to the hospital again.
Wang Jianhui’s biggest feeling after being hospitalized twice was that foreign medical expenses are extremely expensive. Especially in Albania, because medicines mainly rely on imports, prices have become more expensive.
Wang Jianhui had an idea, why not start a pharmaceutical business? So, Wang Jianhui found and seized this opportunity to make money.
On January 1, 1995, Albania began to implement drug registration. Wang Jianhui’s company became the first company registered by the Albanian Ministry of Health and the only company run by a Chinese.
At present, Wang Jianhui’s company is the sole agent for Chinese pharmaceutical exports to Albania, and its import volume accounts for 40% of Albanian pharmaceuticals.
Business opportunities are constantly emerging. Just because you can’t think of them now doesn’t mean they don’t exist.
As long as you pay attention to life and discover people's needs from life, you will find that there are actually business opportunities everywhere.
Wenzhou native Wang Linquan was originally a worker at the Nanshan Ceramics Factory. After the factory was merged, Wang Linquan was laid off.
During the days when he was laid off and at home, Wang Linquan kept thinking about what he could do well. On this day, the toilet in his house was clogged and could not be unclogged. Wang Linquan was already in a irritable mood. After encountering this incident, he became even more angry, so he started to fight with the toilet and insisted on clearing it.
At first, Wang Linquan stabbed the guy randomly, but the toilet was blocked. He was so tired that he was sweating profusely, but there was nothing he could do.
Later, Wang Linquan calmed down and took a rest. At this time, a thought flashed through Wang Linquan's mind: It would be great if he could come up with something that could unclog the toilet!
Wang Linquan did it as soon as he thought of it. He began studying various solvents in his cabin. Relying on his many years of work experience in a ceramics factory, Wang Linquan developed a chemical agent that can be used to clear toilets and sewers.
There are two products successfully developed by Wang Linquan. One is specially used for descaling toilets, named "Toilet Cleaning Essence"; the other is specially used for unblocking sewers, named "Setong". Both of these products were domestic firsts at the time, so Wang Linquan successfully obtained the patent.
Next, the shrewd Wang Linquan quickly set up a small workshop, registered a company, recruited 6 workers, and began to produce two products, "Toilet Cleaning Liquid" and "Setong".
Every household has a toilet, and clogged toilets are a headache for every household. Since Wang Linquan’s products are really effective, everyone is naturally willing to buy them. As a result, the market opened up all of a sudden.
Since there was no manufacturer producing similar products at that time, and the demand for such products was very high, his business was very prosperous. Although Wang Linquan's company has repeatedly expanded, it is still unable to meet market demand. They are always rushing to produce the products required by orders.
Duan Yunsong, chairman of Beijing Wufu Tea House and general manager of Beijing Fulite China Tea City, talked about his own successful experience and believed that no one's success is accidental.
He said: "I don't fully agree with the role of opportunity, but I never want to exaggerate it, because for me, there are many people around me who are facing the same opportunities as me, but why am I the only one to grasp it? Maybe because I am better at thinking and have more perseverance. This is much more important than the opportunity itself. For example, when selling vegetables, one day I went to buy vegetables with a vegetable seller. I bought a cart of rapeseed and he bought it. A cart of leeks was sold out in the evening, and I had 3/4 left of my rapeseed. I didn’t understand why, but I was too embarrassed to ask. It was a Wednesday in Xuanwu District. Most people have a day off on Thursday, so they just buy some leeks to make dumplings. This made me understand that many low-level business activities, including selling vegetables, are also very knowledgeable. I will first ask why in all future business activities. Once you figure it out, you’ll be right.
“I opened the first handmade dumpling restaurant in Beijing entirely because I love eating dumplings, so I thought that others might also like to eat dumplings, so I opened it. Facts have proved that my judgment was correct. Later, I found that many people who looked very wealthy were also coming in to eat, and I wondered if they were all tired of eating delicacies from the mountains and seas?"
"After doing some analysis, I chose to open Yiku Si Tian Za Yuan', here are all kinds of stick noodle porridge and sorghum pancakes that are not found in big hotels... The business is surprisingly good. It not only caters to the curiosity of wealthy people who are accustomed to eating delicacies from the mountains and seas in big restaurants, but also satisfies the homesickness of some people who live in other places. ”
When you are unable to find business opportunities and are at a loss, you might as well focus more on life. Only by constantly paying attention to life can you think of the most necessary and distinctive things in life and find them. Unique business opportunities
Quotations from Wenzhou people:
I don’t completely deny the role of opportunities, but I never want to exaggerate them, because for me, there are many around me. People face the same opportunities as me, but why am I the only one to seize them? Maybe because I am better at thinking and have more perseverance. This is much more important than opportunities.
——Duan Yunsong, Chairman of Beijing Wufu Tea House and General Manager of Beijing Fulite China Tea City